Brand Tone

Friendly, approachable, and proud.

Brand Values

• •Local Pride
• •Quality and Craftsmanship
• •Customer-centricity and Transparency
• •Gift-giving and Connection
• •Sustainability

Best Practices

• •Always Speak with a Personal Touch: Use "we" to refer to the company and directly address the customer as "you." Maintain the friendly and approachable tone established on the website.
• •Lead with Local Pride: Frame the product as a celebration of identity and connection to a place. Use words like "pride," "hometown," "celebrate," and "iconic."
• •Emphasize the Gifting Angle: Position the socks as a thoughtful and unique gift for any occasion. Use calls to action that encourage buying for others, such as "Who do you know in [City] that you want to give these socks to?"
• •Highlight Quality and European Production: Differentiate the brand by mentioning the superior, embroidered quality and the ethical choice of manufacturing in Europe.
• •Keep it Simple and Cheerful: The copy should be easy to read and have a positive, enthusiastic feel. Incorporate fun, encouraging phrases like "Roll up those trouser legs!" to reflect the brand's personality.

Social Perception

Overwhelmingly positive. Customers praise unique city designs and high quality, viewing the brand as a provider of unique, high-quality gifts that celebrate local identity and commitment to a positive customer experience.

Copy Examples

• •Show Your City's Colors, Right Down to Your Toes. Whether you're a born-and-bred local or just a fan from afar, our city socks are the perfect way to carry a piece of your favorite place with you. Soft, stylish, and full of pride. Find your city!
• •The Perfect Gift for the Person Who Has Everything (Except Socks with Their City on Them). Stop the endless searching. Give a gift that’s personal, practical, and packed with local pride. Our city skyline socks are guaranteed to bring a smile. Who are you gifting a pair to today?
• •More Than a Souvenir. It’s a Statement. Forget keychains and postcards. Our socks are a wearable celebration of the architecture and spirit of your city. Crafted for comfort and designed to be seen.
• •Quality You Can Feel, Pride You Can Wear. We don’t just print logos on socks; we weave stories into every pair. Made in Europe with premium materials, our socks are built to last, just like your city's landmarks.
• •From Our City to Yours, With a Smile. We're Ruben and Almer, and we believe every city has a story worth telling. That's why we started Sokkenmakers. If you’re not completely happy, just let us know. We’re here to help.