Brand Tone

aspirational, sophisticated, premium, functional, performance-oriented, direct, clean, quality-focused, unique style-focused

Brand Values

• •Quality and Exclusivity
• •Fashion-Forward Design
• •Curated Lifestyle
• •Accessibility to Luxury

Best Practices

• •Lead with "Curated Luxury": Always use language that reinforces the idea of a selective, high-end collection. Words like "curated," "exclusive," "premium," "hand-selected," and "luxury" should be central to the brand's vocabulary.
• •Bridge Fashion and Function: Consistently connect the aesthetic appeal of the products with their practical benefits. A phrase like, "Aesthetic-driven performance" or "Where the runway meets the fairway" encapsulates this duality.
• •Maintain a Sophisticated & Clean Tone: Avoid overly casual language, slang, or excessive use of emojis. The voice should be as clean, modern, and high-quality as the products themselves. Keep sentences clear and impactful.
• •Emphasize the Origin Story: Regularly highlight the connection to exclusive South Korean designers. This is a powerful differentiator and justifies the premium positioning. Mentioning this exclusivity reinforces the value proposition.
• •Be Transparent and Aspirational in Customer Communication: When addressing issues like shipping or returns, maintain the sophisticated tone. Instead of a purely transactional response, frame policies within the context of bringing exclusive, international products to the customer, which involves complex logistics. This manages expectations while preserving the premium brand feel.

Social Perception

The social perception of Sokim Mode is mixed. Positively, customers praise the unique design, high quality, and style, often finding products 'magnificent' and 'worth what I paid,' with good functionality. Negatively, significant criticism arises from logistics, including late or non-delivered items, split shipments, and sizing issues. The 8% return policy fee is also a point of friction.

Copy Examples

• •Beyond the Fairway. Discover design that performs. Our latest curated collection from South Korea's most exclusive golf ateliers has arrived. Experience unparalleled quality and style that moves with you, from the first tee to the city streets. #SokimNewYork #LuxuryGolf #FashionThatPerforms
• •The New Standard in Golf Style. Meticulously curated from the world's leading designers. Shop the collection.
• •A Style That Matches Your Drive. Welcome back. As a connoisseur of quality, you know that the right gear is about more than just the game. It’s about expression. Explore our new, hand-selected arrivals and find the pieces that elevate your lifestyle.
• •Don't Choose Between Performance and Style. Sokim New York brings exclusive, fashion-forward golf and leisure wear to the US. We are the only American distributor of premier South Korean brands like Fairliar. Shop now for a look that's as unique as your swing.
• •Expertly crafted for the modern athlete, this skirt combines functional design with a sophisticated silhouette. The lightweight, breathable fabric ensures comfort and freedom of movement, while the crisp pleating offers a touch of avant-garde style. It’s not just apparel; it’s an essential piece of a curated, active life.