Brand Tone

Inspirational, mindful, serene, thoughtful, purpose-driven, gentle, educational, and aspirational, encouraging a lifestyle shift towards consciousness and sustainability.

Brand Values

• •Sustainability
• •Quality
• •Creativity
• •Inclusivity
• •Mindfulness

Best Practices

• •Lead with Purpose: Always connect the product back to the brand's mission. Instead of just "New Jumpsuit," try "Effortless Style, Mindfully Made: Discover Our New Jumpsuit."
• •Use Evocative, Natural Language: Employ words that evoke feelings of serenity, nature, and thoughtfulness. Terms like "woven," "breathable," "earth-conscious," "handcrafted," and "timeless" align with the brand.
• •Tell a Story: Every piece of copy is an opportunity to reinforce the brand narrative. Talk about the inspiration behind a collection, the source of a material, or the artisan techniques used.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy perfectly matches the aesthetic of the visuals. If the images are serene and natural, the copy should be calm and mindful, not loud or sales-y.
• •Educate Gently: Share information about sustainability and slow fashion in an accessible and inspiring way. The goal is to invite the customer into the brand's philosophy, not preach to them. Frame it as a shared journey towards a "better, brighter tomorrow."

Social Perception

Perceived as a niche, premium, and purpose-driven fashion brand, appealing to environmentally conscious consumers who value craftsmanship, quality, and timeless style over fast fashion trends. Projects an image of authenticity and commitment to its values, and is likely a newer or smaller brand building market awareness.

Copy Examples

• •Introducing the Camille Short Dress. Woven from 100% breathable linen and colored with natural, azo-free dyes, this piece is a testament to sustainable elegance. Its flowing silhouette moves with you, a gentle reminder of the quiet strength in conscious living. Wear a story of hope.
• •Where timeless design meets mindful creation. Each SOKAI piece is more than just clothing; it's a promise to our planet, crafted with heirloom techniques and a commitment to a brighter future. Wrap yourself in intention. #SokaiLife #SlowFashion #ConsciousLiving
• •"SOKAI began with a cherished hope: to create fashion that honors both the wearer and the world. We believe in the power of a shift —in our thoughts, our actions, and our choices. That's why we craft timeless pieces from sustainable materials, celebrating quality, creativity, and a mindful path forward."
• •New Arrivals: Styles Woven with Sunshine & Sustainability
• •Tired of trends? Embrace timeless. SOKAI offers design-forward, sustainable fashion for the conscious woman. Discover pieces made with quality, integrity, and a love for the planet. Shop the collection and join the slow fashion movement.