Brand Tone

Calm, empathetic, introspective, encouraging, and supportive. Uses gentle and simple language, speaking to its audience like a wise, caring friend who listens without judgment.

Brand Values

• •Emotional Honesty
• •Mindfulness & Self-Awareness
• •Empathy & Connection
• •Simplicity
• •Well-being

Best Practices

• •Use Empathetic Language: Always frame your copy from a place of understanding. Use words like "we understand," "it's okay to," and "your feelings are valid" to build a supportive tone.
• •Ask Reflective Questions: Engage your audience by prompting introspection. Questions like, "What emotion are you holding today?" or "How can you be kinder to yourself this week?" reinforce the brand's core purpose.
• •Maintain a Calm & Simple Vocabulary: Avoid overly clinical or corporate language. Opt for simple, gentle, and clear words that evoke a sense of peace and accessibility. The goal is to soothe, not overwhelm.
• •Focus on the "Why," Not Just the "What": Instead of just describing the product, focus on the *why* behind it—the relief, clarity, and self-awareness it facilitates. The copy should sell a feeling and a practice, not just an object.
• •Be Visually and Tonally Cohesive: Ensure the copy for every platform, from a TikTok caption to a website product description, aligns with the brand's calm aesthetic and empathetic tone. This consistency builds trust and makes the brand instantly recognizable.

Social Perception

The public and customers perceive sokai. as a thoughtful and niche brand offering a unique, non-traditional approach to mental wellness. It is seen as a positive and aesthetically pleasing online presence. Users value its mission-driven approach, viewing it as a gentle resource for self-help and mental health, with the product acting as a symbolic and tangible tool for personal, reflective practice.

Copy Examples

• •What does your heart need to say today? Sometimes, the quietest moments hold the loudest truths. Your emotion bottle is here to listen. #sokai #EmotionalHonesty
• •Feel it. Name it. Understand it. The journey to emotional clarity starts with a single step. Discover the sokai. emotion bottle—a simple tool for complex feelings. Shop now for a calmer mind.
• •Your weekly reminder that all of your feelings are valid. 🤍 #MentalWellness #SelfCare #sokai
• •Your Emotions Deserve a Space. Welcome to sokai., where feeling is understanding.
• •A gentle check-in from us to you.