Brand Tone

Aspirational yet Accessible, Stylish & Modern, Comfort-Oriented, Quality-Conscious, Customer-Focused

Brand Values

• •Quality & Craftsmanship
• •Affordable Luxury
• •Design & Aesthetics
• •Customer Satisfaction
• •Sustainability & Eco-Friendliness
• •Versatility & Flexibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational yet accessible, stylish, comfort-oriented, quality-conscious) with examples of "do's and don'ts" for language, specific keywords (e.g., "affordable luxury," "crafted," "discover," "unwind," "elevate"), and sentence structure. Share this guide across all teams involved in content creation.
• •Prioritize "Affordable Luxury" Messaging: Consistently balance the aspirational quality of the designs and materials with the accessibility of the price point. Use phrases that convey both value and premium feel (e.g., "designer style, real-life prices," "invest in comfort that lasts").
• •Emphasize Lifestyle and Benefits, Not Just Features: Instead of only listing materials or dimensions, focus on how the furniture enhances the customer's life – creating a cozy reading nook, a welcoming space for guests, or a flexible living area for a growing family. Use storytelling to connect emotionally.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media. If visuals are modern, clean, and aspirational, the copy should reflect that sophistication and warmth.
• •Regularly Audit and Update Content: Periodically review website copy, social media posts, and marketing materials to ensure they still align with the defined brand tone and values. Collect customer feedback and social listening insights to refine messaging and address any disconnects in perception.

Social Perception

Positive: Many customers and reviewers perceive SOKA HOME as a source of stylish, comfortable, and good-value furniture. Influencer endorsements and positive mentions contribute to this image. The brand is seen by some as a trustworthy option for online furniture shopping. Emerging/Cautious Optimism: As a relatively new business (started November 2022), some potential customers express caution due to a limited number of independent reviews or concerns about the authenticity of some reviews. Mixed Customer Service Experiences: While official messaging and many reviews highlight good service, some isolated reports indicate issues, such as an unanswered BBB complaint and a negative experience with product quality and returns. Trendy and Modern: Social media engagement, particularly on TikTok and Instagram, suggests the brand is perceived as in-tune with current design trends and appeals to a digitally savvy audience looking for aesthetically pleasing home furnishings.

Copy Examples

• •Headline (Website Banner): Your Dream Space, Attainably Luxurious. Discover SOKA HOME. Body: We believe beautiful design and exceptional quality shouldn't be out of reach. Explore collections crafted with care, designed for modern living, and priced for your peace of mind. Create a home you'll love, effortlessly.
• •Instagram Post (Showcasing a modular sofa): Image: Lifestyle shot of a family enjoying a SOKA HOME modular sofa. Caption: Unwind, reconfigure, repeat. 🛋️ Our [Sofa Collection Name] modular sofa adapts to your life, offering endless comfort and style for every moment. Because home is where your story unfolds. #SokaHome #ModularLiving #ComfortAndStyle #HomeInspo #AffordableLuxury
• •Email Marketing (New Collection Launch): Subject: ✨ Introducing the [New Collection Name] – Where Elegance Meets Everyday. Body: Hello [Customer Name], Get ready to redefine your living space. SOKA HOME is thrilled to unveil the [New Collection Name], a curated selection of pieces where timeless design meets unparalleled comfort. Crafted with sustainable materials and an eye for modern aesthetics, this collection is designed to inspire. Explore the lookbook and find your new favorite centerpiece. [Link to Collection]
• •Facebook Ad (Targeting users interested in home decor): Headline: Elevate Your Home Without Breaking the Bank. Body: Tired of choosing between style and affordability? At SOKA HOME, you get both. Discover our range of beautifully crafted, durable furniture designed to transform your house into a haven. From minimalist chic to cozy comfort, find pieces that speak to your unique taste. Shop now and enjoy free shipping on orders over $2000! [Link to Website]
• •Product Description (for a Wabi-Sabi style piece): Title: The [Product Name] Wabi-Sabi Linen Sofa – Perfectly Imperfect Comfort. Description: Embrace the beauty of imperfection and serene living with our [Product Name] sofa. Upholstered in breathable, natural linen, its minimalist design and earthy tones bring a sense of calm and authenticity to your space. Experience the art of wabi-sabi and create a sanctuary that’s uniquely yours. #SokaHomeWabiSabi #MindfulLiving #NaturalHome #SimplyComfortable