Brand Tone

Emerging, Direct, Functional, with an attempt at a friendly, youthful, and bilingual approach, but currently lacking consistent, engaging personality.

Brand Values

• •Accessibility
• •Trend-Awareness
• •Variety

Best Practices

• •Define Your Brand Voice: Decide officially on the brand's personality. Is it playful and trendy? Confident and empowering? A mix? Document this and use it as a guide for all writing.
• •Establish a Language Strategy: Choose a primary language and a consistent way to incorporate the secondary language. For example, lead with English and use Spanish for expressive taglines, or vice versa. This will make the bilingual aspect feel intentional.
• •Tell a Story: Use the 'About Us' section and product descriptions to tell the story behind the brand and the pieces. Where does the inspiration come from? What feeling should the clothes evoke?
• •Engage with Adjectives: Move beyond functional descriptions. Use evocative adjectives. Instead of 'Top Green Sequins,' try 'Shine all night in our Emerald Sequin Top, designed to catch every light.'
• •Maintain Consistency Across All Platforms: Once social media accounts are created, ensure the tone, language, and style of writing used on the website are mirrored in posts, captions, and customer interactions to build a cohesive brand identity.

Social Perception

Undefined; currently a blank slate due to lack of social media presence and customer reviews. Perception is limited to the individual user's experience on the website.

Copy Examples

• •New in and ready for you! 🔥 From dreamy dresses to statement tops, your next favorite outfit just landed. ¡No te quedes atrás y descubre lo nuevo!
• •Sculpt your confidence. Our moldeadores are designed to smooth, shape, and celebrate your curves under any outfit. Feel powerful, feel you. Moldea tu figura, celebra tus curvas.
• •Weekend forecast: 100% chance of looking fabulous. ☀️ This is how we’re styling our 'Tropicoqueta Mineral Romper'. How would you wear it? #SojairysStyle #OOTD
• •Hello, sunshine! 🌴 Our new summer collection is here to make waves. Dive into vibrant bikinis, breezy dresses, and sun-kissed styles perfect for your next adventure. ¡El verano te llama!
• •Sojairys Fashion Boutique was born from a love for vibrant style and the power of a great outfit. We believe fashion should be fun, accessible, and a way to express your unique confidence. We curate pieces that make you feel as amazing as you are, from our home in [City/Region, if applicable] to your closet.