Brand Tone

Warm & Inviting, Authentic & Passionate, Sensory & Evocative, Uplifting & Positive, Mindful & Calming, Understated Luxury

Brand Values

• •Quality Craftsmanship
• •Natural & Clean Ingredients
• •Customer Well-being & Positive Energy
• •Sensory Experience
• •Australian Made
• •Ethical Practices
• •Customer Focus

Best Practices

• •Emphasize Sensory Language: Consistently use evocative words that describe not just the scent, but the *feeling* it evokes (e.g., "soothing embrace," "uplifting aroma," "cozy warmth," "tranquil escape").
• •Highlight Core Values in Messaging: Regularly weave in keywords and phrases that reinforce your brand values, such as "hand-poured in Melbourne," "natural soy wax," "crystal-infused," "ethically crafted," "positive energy."
• •Maintain a Warm & Authentic Voice: Write as if you're speaking to a friend, sharing something you're passionate about. Be genuine, approachable, and focus on the care that goes into each product. Reflect the founder's passion.
• •Focus on Benefits & Emotional Connection: Instead of just listing features (e.g., "200g soy wax"), highlight the benefit (e.g., "Hours of calming fragrance to transform your living space"). Connect products to the creation of a "safe space" or "moment of quiet."
• •Incorporate Customer Language & Testimonials: Pay attention to the positive words and phrases customers use in reviews (e.g., "divine," "magical touch," "best I've ever had") and subtly echo this language in your copy, as it resonates authentically with your audience. Use testimonials directly where appropriate.

Social Perception

High-Quality & Luxurious, Effective & Long-Lasting Scents, Unique & Special, Trustworthy & Reliable, Uplifting & Mood-Enhancing, Gift-Worthy

Copy Examples

• •Instagram Post (Image: Candle burning softly, crystals visible): Unwind and embrace the quiet. ✨ Let our [Scent Name] crystal-infused candle fill your space with serenity and hand-poured Australian warmth. What's your favourite way to create a 'Soja moment'? #SojaFragrances #CrystalHealing #HandmadeMelbourne #MySanctuary #PositiveEnergy
• •Product Description (for a new calming scent): Discover your sanctuary within. Our new 'Serene Escape' candle, lovingly hand-poured in Melbourne, blends [Ingredient 1], [Ingredient 2], and a whisper of [Ingredient 3] with calming Amethyst crystals. Crafted from pure soy and coconut wax for a clean, enduring fragrance that soothes the soul and warms the heart. Create your interlude of peace.
• •Facebook Ad (Carousel showing different products): Tired of candles that don't deliver? ✨ Experience the SOJA Fragrances difference. Australian made, crystal-infused, and hand-poured with the finest ingredients for scents that truly transform your home. Tap to explore our collections and find your perfect ambiance. Your moment of calm awaits.
• •Website Banner Text: Wrapped in Positive Energy. Crafted by Hand. Loved by You. Experience SOJA Fragrances – Your Australian Made Sanctuary of Scent.
• •Email Subject Line (for a promotion): A Gift of Warmth ✨ Treat Yourself (or Someone Special) to a Soja Moment.