Brand Tone

Earthy & Natural, Nurturing & Caring, Authentic & Handmade, Simple & Pure, Calm & Serene

Brand Values

• •Natural Ingredients
• •Handcrafted Quality
• •Skin Health & Wellness
• •Simplicity & Transparency
• •Connection to Nature
• •Gentleness

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., earthy, nurturing, simple, authentic) with examples of words to use and avoid. Share this with anyone creating content.
• •Immerse in Nature's Language: Regularly use vocabulary associated with the earth, botanicals, natural processes, and gentle care. Think 'botanical,' 'earth-derived,' 'harvest,' 'infusion,' 'nurture,' 'soothe,' 'bloom.'
• •Focus on 'Handmade' and 'Small-Batch' Narratives: Weave the story of your creation process into your copy. This reinforces authenticity and the care put into each product.
• •Prioritize Benefit-Oriented Language with a Gentle Touch: Explain how products help the skin (e.g., 'soothes irritation,' 'locks in moisture,' 'gently buffs away dryness') rather than making aggressive claims. Emphasize the feeling and experience.
• •Be Authentic and Relatable: Share your passion for natural ingredients and the journey behind the brand. Connect with your audience on a personal level, fostering a sense of community and trust. Avoid overly corporate or impersonal language.

Social Perception

Positive & Appreciative, Trusted for Natural Care, Artisanal & High Quality, Aesthetically Pleasing, Niche Appeal

Copy Examples

• •Instagram Post (New Product - Lavender Body Butter): Unwind and let the earth’s calm embrace you. ✨ Our new Lavender Bliss Body Butter is whipped with pure shea, cocoa butter, and soothing lavender essential oil to deeply nourish your skin and quiet your mind. Handcrafted in small batches, just for you. Dip into serenity. #SoilAndBody #LavenderLove #NaturalSkincare #HandmadeGoodness #NourishNaturally
• •Website Product Description (Oatmeal & Honey Soap): Gently cleanse and comfort your skin with our Oatmeal & Honey Soap. Finely ground oats provide a mild exfoliation, while raw honey, a natural humectant, draws moisture to your skin. This unscented bar is a pure, simple embrace for even the most sensitive complexions. lovingly handcrafted to bring nature’s best to your daily ritual.
• •Email Subject Line (Promotional): Treat Your Skin to Nature's Embrace | New Arrivals at Soil & Body
• •Facebook Ad Copy (Brand Awareness): Tired of harsh chemicals? At Soil & Body, we believe in the power of the earth to nurture your skin. Discover our range of handcrafted soaps, body butters, and balms, all made with pure, natural ingredients. Because your body deserves the gentlest care. Explore our collection today. #BackToNature #SoilAndBodyCare #PureIngredients #HealthySkin
• •Blog Post Title Idea: 5 Earth-Derived Ingredients Your Skin Will Thank You For