Brand Tone

empowering, conscious, stylishly practical, sophisticated, and accessible

Brand Values

• •Sustainability
• •Empowerment
• •Versatility & Style
• •Quality & Performance
• •Ethical Production

Best Practices

• •Lead with Empowerment: Always frame messaging around enabling and celebrating the strength and versatility of women. Use active, encouraging language.
• •Weave in Sustainability Naturally: Instead of just stating "we are sustainable," show it. Talk about the "why" behind your material choices and ethical practices, connecting it to a better future and a healthier planet.
• •Highlight Versatility Through Storytelling: Use visuals and copy to tell the story of a day in the life of a Soho Rocks woman. Show the seamless transition from one activity to the next to reinforce the product's adaptability.
• •Balance Style and Performance in Descriptions: When describing products, always mention both the fashion-forward aesthetic and the high-performance features. Use phrases like "stylish yet functional" or "performance meets design."
• •Maintain a Confident and Clean Voice: Keep the language clear, confident, and sophisticated. Avoid slang or overly casual phrasing to maintain the premium feel of the brand. The tone should be as polished and well-crafted as the garments themselves.

Social Perception

premium, eco-conscious activewear brand for the modern woman, known for its successful blend of style, function, and sustainability. Perceived as fashionable, versatile, trustworthy, and responsible.

Copy Examples

• •From your morning yoga flow to your afternoon coffee run. Our high-performance leggings are designed for every part of your day. #SohoRocks #ActivewearForLife #SustainableStyle
• •Style that moves with you. Function that supports you. Sustainability that empowers you. Discover Soho Rocks, the activewear that dissolves the line between your workout and your weekend. Shop our new collection now.
• •Empower Your Every Move. Discover activewear that ’s as versatile and resilient as you are. Made with sustainable Italian fabrics for unparalleled comfort and style.
• •We believe your clothes shouldn't hold you back. That's why we create pieces that are technically advanced for your toughest workouts and effortlessly stylish for your busiest days. Experience the difference of clothing designed for a life without boundaries.
• •Meet your new go-to layer. The Cadence Jacket combines a sleek, modern silhouette with lightweight, breathable fabric, making it the perfect transition piece from the studio to the street. Ethically made and designed to last, it’s a staple for the conscious and active woman.