Brand Tone

Elegant, Minimalist, and Approachable.

Brand Values

• •Craftsmanship
• •Timeless Design
• •Accessible Quality
• •Scandinavian Simplicity
• •Authenticity

Best Practices

• •Lead with Elegance, Follow with Simplicity: Start with evocative, elegant language to describe the product's beauty, but keep the core message and call-to-action clear and simple. Avoid overly complex or technical jargon.
• •Always Reinforce Core Values: Weave keywords related to your values—"handmade," "Copenhagen," "timeless," "quality," "minimalist"—into your copy across all platforms to build a consistent brand narrative.
• •Maintain an Approachable Tone: Use friendly and inclusive language. Engage with your audience by asking questions and using tasteful emojis (like ✨, 🤍, Copenhagen flag) to add personality without undermining the elegant tone.
• •Focus on the "Why," Not Just the "What": Instead of just describing a necklace, describe the feeling it evokes or the problem it solves (e.g., "the perfect final touch," "your go-to piece for everyday confidence"). Connect the jewelry to the customer's life.
• •Create a Unified Visual and Textual Language: Ensure the copy complements the visual aesthetic. If the photography is clean, bright, and minimalist, the copy should be too. This synergy creates a powerful and memorable brand experience.

Social Perception

The public and customer perception of SOHO COPENHAGEN is overwhelmingly positive. Customers consistently express satisfaction with the quality, noting that the jewelry is durable, doesn't tarnish, and looks more expensive than it is. The designs are widely described as "beautiful," "dainty," "elegant," and "perfect for everyday wear." Interactions with the brand are perceived as friendly and helpful. The combination of consistent quality, a strong aesthetic, and positive community feedback has established SOHO COPENHAGEN as a trusted and go-to brand for affordable, stylish jewelry.

Copy Examples

• •Simplicity, redefined. ✨ Introducing The Florence Collection—delicate, handmade pieces designed in our Copenhagen studio to move with you. Discover your new everyday essential. #SohoCopenhagen #HandmadeJewellery #TimelessDesign
• •Your search for perfect, everyday jewelry ends here. At SOHO COPENHAGEN, we handcraft timeless pieces from high-quality, water-resistant materials so you can wear your style with confidence. Shop our bestsellers—free shipping on your first order!
• •For your eyes only: A new classic has arrived.
• •The Amalfi Necklace. Effortless elegance, captured. This piece features a delicate chain and a minimalist charm, handmade with 18k gold plating over stainless steel. Designed to be lived in, it’s the perfect, subtle statement for any occasion. Water-resistant and made to last.
• •Handmade in Copenhagen. Worn by you, forever. Discover timeless jewellery that tells your story.