Brand Tone

Inspiring, Passionate, Quality-Focused, Confident, Vibrant, Fresh, Supportive, Engaging, Direct, Informative

Brand Values

• •Creativity & Artistic Expression
• •Quality & Performance
• •Versatility
• •Inspiration
• •Community (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Inspiring, Vibrant, Passionate, Supportive, Quality-Focused) with examples of "do's and don'ts" for writers.
• •Use "Artist-Centric" Language: Always frame benefits and features around how they help the artist create, express, and achieve their vision. Focus on their journey and passion.
• •Highlight Sensory Details: Emphasize the tactile (body, texture) and visual (brilliance, vibrancy, color) qualities of the paints, appealing to an artist's senses.
• •Maintain a Balance of Inspiration and Information: While inspiring creativity, also provide clear, concise information about product specifications, uses, and quality to build trust and demonstrate expertise.
• •Consistent Visual-Verbal Alignment: Ensure that the tone of the copy is always reflected in the accompanying visuals (images, videos). If the tone is "vibrant," the visuals should also be colorful and dynamic.

Social Perception

Positive (among users), Niche Awareness, Potential for Confusion

Copy Examples

• •Unleash the texture, embrace the brilliance. ✨ Soho Color Heavy Body Acrylics – where your vision takes vibrant form. What masterpiece will you create today? #SohoColor #ArteConCuerpo #PinturaAcrilica #ArtistasMexicanos #InspiracionCreativa
• •Soho Color: Art with Body and Shine. Discover our renewed line of professional acrylics, designed to give life and exceptional texture to your creations. Inspire, create, transform.
• •Introducing 'Azul Profundo Nocturno' – a new shade from Soho Color. Rich, deep, and full of possibility. Our heavy body acrylic offers exceptional coverage and a semi-brilliant finish, allowing you to sculpt with color and express every nuance. Perfect for impactful backgrounds or statement details. Dare to dive in?
• •Hello Artist! Feeling that creative spark? Soho Color is here to help you fan the flames. Our paints are crafted for passion, with a unique body that responds to your every move. Grab your brushes, let inspiration guide you, and fill the world with beauty. [Link to Shop]
• •Don't just paint. Create with dimension. Soho Color’s rich, heavy-body acrylics give your artwork incredible texture and vibrant life, from the first stroke to the final masterpiece. Experience the difference quality materials make. Your journey starts here. [Link]