Brand Tone

nurturing, trustworthy, and educational, with a gentle and informative approach, aiming to educate consumers about the benefits of natural ingredients while encouraging self-care and rejuvenation.

Brand Values

• •Purity and Nature
• •Holistic Wellness
• •Handmade Quality
• •Transparency
• •Effectiveness

Best Practices

• •Always Emphasize Natural Ingredients: Every piece of copy should, in some way, circle back to the purity and natural origins of the ingredients. Use words like "pure," "handcrafted," "botanical," "holistic," and "chemical-free.
• •Maintain a Nurturing and Educational Tone: Address your audience with a caring and informative voice. Explain the why behind the ingredients and the how of the product's benefits for their skin and well-being.
• •Focus on Benefits, Not Just Features: Instead of just saying "Contains Vitamin C," frame it as, "delivers a refreshing boost of Vitamin C to energize and brighten your complexion." Connect the ingredient to a tangible, desirable outcome.
• •Use Storytelling: Share the brand's origin story and the passion behind its creation. Talk about the mother-daughter duo and their two decades of perfecting these formulas. This builds an emotional connection and enhances trustworthiness.
• •Incorporate Sensory Language: Use descriptive words that evoke the senses of smell, touch, and sight. Phrases like "rich emulsion of herbs and flowers," "gentle massage," and "luminous glow" create a more immersive and appealing experience for the reader.

Social Perception

Sohmya Naturals is perceived as a genuine and reliable provider of natural skincare, a go-to brand for those seeking effective, chemical-free alternatives. The mother-daughter duo's origin story adds authenticity and passion, often associated with "glowing skin," "rejuvenation," and "detoxification."

Copy Examples

• •Unveil your inner radiance. ✨ Our Rose Glow Boost Facial is a handcrafted blend of pure rose petals and nourishing botanicals, designed to give your skin an instant, luminous glow in under 10 minutes. Because nature knows best. #SohmyaNaturals #GlowNaturally #RoseSkincare
• •Tired of harsh chemicals? Embrace the gentle power of nature. Our Willow and Tea Tree Acne Gel is your trusted partner for clear, calm skin. Deeply cleanses and detoxifies without stripping your skin D’s natural balance.
• •Your Holistic Skincare Ritual Awaits...
• •Breathe life back into your locks. Our Healthy Hibiscus Deep Hair Vitalizer is a potent, all-natural elixir designed to strengthen roots and reduce hair fall. Just a gentle massage away from healthier, revitalized hair.
• •What does your skin crave today? A) Deep Hydration B) A Natural Glow. Let us guide you to the perfect handmade solution!