Tono de Marca

Encouraging & Supportive, Practical & Action-Oriented, Friendly & Approachable, Community-Focused, Enthusiastic & Passionate

Valores de Marca

• •Skill Development: Committed to providing high-quality, practical training that equips students with job-ready skills.
• •Student Success: Prioritizes helping students achieve their career goals in the hospitality sector.
• •Industry Relevance: Ensures courses are up-to-date and meet the needs of employers.
• •Supportive Learning Environment: Fosters a welcoming and encouraging atmosphere for all learners.
• •Passion for Hospitality: Aims to instill a love and respect for the hospitality profession.
• •Community: Building a network of students, alumni, and industry partners.

Mejores Prácticas

• •Always Be Encouraging: Frame your messaging to inspire action and build confidence. Use words like "empower," "achieve," "succeed," "discover your potential."
• •Highlight Practical Benefits: Focus on what students will be able *do* after the course. Emphasize job-readiness, skill acquisition, and real-world application.
• •Use a Friendly and Accessible Voice: Avoid overly formal or technical jargon unless necessary (and then explain it simply). Write as if you're talking to a prospective student in a welcoming way.
• •Incorporate Student Success & Community: Share testimonials, student spotlights, and images/videos of class interactions to reinforce the supportive community aspect. Use "you," "we," and "together" to foster connection.
• •Show, Don't Just Tell, Your Passion: Let your enthusiasm for the hospitality industry shine through in your word choices and the stories you share. Use vibrant, positive language.

Percepción Social

SOHI is generally perceived very positively by its students and the local community. It's seen as a reputable and effective training provider that delivers on its promises. Students feel well-prepared for hospitality roles after completing courses. The school is viewed as a valuable asset to the Christchurch hospitality scene, contributing skilled workers to the industry. The emphasis on practical skills and supportive tutors resonates well with their audience.

Ejemplos de Copy

• •Facebook/Instagram Ad (Image: Students smiling while making coffee): Stir up your career! ☕ Our hands-on Barista courses at SOHI give you the skills and confidence to brew your way to success. Join our supportive community and get work-ready! #SOHIChristchurch #BaristaLife #HospitalityNZ
• •Website Homepage Snippet: Your journey into the vibrant world of hospitality starts here. At SOHI, we're passionate about empowering you with practical skills, industry knowledge, and the support you need to thrive. Explore our courses today and let's build your future, together.
• •TikTok Video Caption (Video: Quick montage of different course activities): Level up your hospo game! 🚀 From perfect pours to managing the floor, SOHI gets you skilled. What will you master next? #HospitalitySkills #ChristchurchJobs #SOHItraining #CareerBoost
• •Email to Prospective Students: Ready to turn your passion for hospitality into a rewarding career? At SOHI, our experienced tutors are dedicated to your success, offering practical training in a friendly environment. Discover how we can help you achieve your goals. [Link to Course Page]
• •Promotional Post for LCQ/Duty Manager Course: Lead the way in hospitality! Our Duty Manager (LCQ) course equips you with the essential knowledge and certification to take charge. Get industry-recognized training with SOHI and open doors to new opportunities. #HospoLeader #LCQChristchurch #SOHI