Brand Tone

Nurturing, Empowering, and Modern

Brand Values

• •Quality and Safety
• •Community and Support
• •Innovation and Functionality
• •Empathy and Authenticity
• •Joy and Celebration

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use "we" to foster community and acknowledge shared parenting experiences. Frame challenges not as problems, but as shared journeys.
• •Use Empowering Language: Use words like "confidence," "equipped," "discover," and "support." Focus on how the products enable parents to be their best, rather than just listing features.
• •Maintain a Modern and Clean Aesthetic: Ensure all visuals (photos, videos, graphics) are high-quality, bright, and uncluttered. This visual consistency reinforces the brand's modern and premium positioning.
• •Tell the Founder's Story: Regularly and authentically weave the origin story into marketing materials. It  's a powerful differentiator that builds trust and reinforces the brand's "why."
• •Be a Resource, Not Just a Retailer: Consistently create and share valuable content that helps parents (e.g., blogs, tips, how-to videos). This builds community and trust, positioning Sohii as an indispensable partner in the parenting journey.

Social Perception

The public perception of Sohii India is that of a premium, trustworthy, and aspirational retailer for baby products. It is seen as a gateway to high-quality, globally-vetted products, a parent-centric resource, and a reliable source of information and support.

Copy Examples

• •Pack their favorite snacks with love and confidence. Our b.box lunchboxes are designed for little hands and big adventures, with compartments to keep everything fresh and organized. Spend less time worrying about lunchtime and more time enjoying those morning cuddles. #WeCareLikeYou #SohiiKids #ModernParenting
• •From those first sleepless nights to triumphant first steps, we know the journey is everything. At Sohii, we were born from that very experience. That  's why we handpick innovative, safe, and beautiful baby essentials from around the world  —so you can navigate parenthood with confidence. Discover our newborn collection.
• •Introducing our collection of eco-friendly toys from Oli & Carol. Made with natural, sustainable materials, they are designed to be safe for your baby and kind to the earth. Because we believe in nurturing their future in every way possible.
• •Hi [Parent's Name], navigating the world of baby care can feel like a beautiful, chaotic whirlwind. That's why we wanted to share our latest blog post: "5 Simple Ways to Soothe a Fussy Baby." It  's filled with tips from our community and a few product recommendations we truly believe in. Because at Sohii, we're on this journey with you.
• •Watch how this clever sippy cup keeps drinks cool and spill-free, whether you're at the park or just at home. We partner with innovative brands like b.box to bring you functional products that make life a little easier. Because every parent deserves a win. #SohiiIndia #ParentingHacks