Brand Tone

Hybrid: Professional & Authoritative, and Friendly & Accessible.

Brand Values

• •Quality and Compliance
• •Customization and Partnership
• •Innovation and Expertise
• •Education and Transparency

Best Practices

• •Maintain the Dual-Tone: Always balance professionalism with approachability. Use technical terms and certifications when establishing credibility (e.g., on service pages) but switch to a friendly, educational tone for blog posts and social media to build relationships.
• •Speak to the "Why": Instead of just listing product features, focus on the benefits for the end-user's client. Write copy that helps your B2B client envision their own brand's success (e.g., "Create a product your customers will rave about").
• •Leverage Educational Content: Consistently use the blog as a cornerstone of the content strategy. Every piece of copy should have an element of teaching, reinforcing the brand's value as an expert partner.
• •Emphasize Partnership: Use collaborative language like "Let's create," "We help you," and "Your partner in beauty." This positions the brand as more than a supplier, fostering a sense of co-creation with clients.
• •Ensure Global Clarity: As a manufacturer based in China with a global clientele, all copy must be clear, concise, and free of jargon that might not translate well. Keep sentences direct and focused on the core message of quality, customization, and partnership.

Social Perception

Perceived as a knowledgeable and capable manufacturing partner, a credible and large-scale operation that can handle custom formulations and large orders, and an authority in the private label beauty industry due to its professional online presence and educational content.

Copy Examples

• •Your Vision, Our Formula. Ready to launch your own skincare line? Don't navigate the complexities of manufacturing alone. At Sogo Plaza, we are your dedicated OEM/ODM partner, offering GMPC & ISO certified expertise to bring your brand to life. Let's create something beautiful together.
• •It all starts with the perfect drop. Our private label serums are more than just ingredients; they're a promise of quality and innovation for your brand. Featuring customizable, high-efficacy formulas. Tap the link in our bio to learn how we manufacture your next bestseller. #PrivateLabelSkincare #OEMBeauty #SkincareManufacturing #SogoPlaza
• •The Factory Behind Your Favorite Brands. We combine the science of beauty with the art of brand-building.
• •New Trend Alert: The Power of Snail Mucin & How to Add it to Your Line.
• •Custom Body Care Manufacturing. Vegan. Cruelty-Free. Your Brand. From luxurious body shimmers to nourishing lotions, we help you create a custom body care line your customers will love. Explore our OEM capabilities.