Brand Tone

Premium and Authentic, Passionate and Knowledgeable, Engaging and Appetizing, Trustworthy and Quality-Focused, Sophisticated yet Accessible

Brand Values

• •Quality
• •Authenticity
• •Customer Experience & Satisfaction
• •Curating and Introducing Korean Culture
• •Integrity

Best Practices

• •Emphasize Quality and Authenticity: Always highlight the premium nature, fresh sourcing, and genuine Korean origin of the products. Use descriptive words that evoke a sense of superior taste and craftsmanship.
• •Educate and Inspire: Share the stories behind the products, their cultural significance, or serving suggestions. Position SoGoodK not just as a retailer but as a guide to Korean culinary excellence.
• •Use Sensory Language: Appeal to taste, sight, smell, and texture. Make the copy vivid and mouth-watering to create desire for the products. Words like "crisp," "juicy," "savory," "aromatic," "tender" can be very effective.
• •Maintain a Passionate and Personal Voice (where appropriate): Reflect Chef Olivia Lee's expertise and enthusiasm. This can be achieved through a slightly more personal tone in blog posts, social media captions, or email newsletters, making the brand feel more connected to its audience.
• •Be Consistent Across All Channels: Ensure that the premium, authentic, and engaging tone is maintained whether it's on the website, social media, email marketing, or even in-person at pop-up events. Create a style guide if necessary to help all team members align.

Social Perception

A Reliable Source for Premium Korean Goods, Provider of Fresh and Delicious Products, Innovative and Trend-Aware, Credible and Passion-Driven, Good Value for Premium Offerings

Copy Examples

• •Taste the Korean sunshine. ✨ Our latest harvest of premium Shine Muscat Grapes has just landed. Bursting with unparalleled sweetness and a delightful crunch, these gems are handpicked for your 'SoGoodK' moment. Indulge in authentic Korean luxury. Shop now via link in bio!
• •Unlock an ocean of flavour. 🦀 SoGoodK’s Ganjang Gejang is a true Korean delicacy, crafted with the freshest crabs and our secret, decades-old soy marinade recipe. Savory, succulent, and utterly addictive. Experience the authentic taste that keeps connoisseurs coming back. Your Korean feast awaits.
• •Beyond the spice: discover the art of authentic Korean Kimchi with SoGoodK. Fermented to perfection, each bite offers a complex symphony of flavors – from tangy and umami-rich to refreshingly crisp. Elevate your meals, the Korean way. Which SoGoodK Kimchi is your favorite?
• •From the heart of Korea to your home in Singapore. SoGoodK curates only the finest artisanal foods and lifestyle treasures. Founded by Chef Olivia Lee, we bring you unparalleled quality and authentic taste. Explore our collection and experience the 'SoGoodK' difference.
• •Your everyday Korean culinary adventure starts here! 👋 SoGoodK's sister, Taste K, is bringing you the freshest, most delightful Korean produce at our Takashimaya pop-up! Sample the authentic flavors, meet our passionate team, and discover new favorites for your table. Quality you trust, now even more accessible.