Brand Tone

Promotional & Value-Driven, Accessible & Family-Friendly, Engaging & Vibrant, Helpful & Customer-Oriented, Traditional (with a modern twist)

Brand Values

• •Value for Money
• •Variety & One-Stop Shopping
• •Customer-Centricity
• •Excitement & Innovation
• •Accessibility
• •Community Connection
• •Heritage with Modernization

Best Practices

• •Always Lead with Value: Clearly communicate the benefits for the customer – whether it's savings, variety, quality, or exclusivity. Use phrases like "Unbeatable Prices," "Exclusive Deals," "Value for Money."
• •Keep it Energetic and Engaging: Use enthusiastic language, exclamation marks (appropriately), and emojis to convey excitement, especially for sales and new launches. Ask questions to engage the audience.
• •Be Inclusive and Approachable: Write in a way that appeals to a broad audience. Avoid overly technical jargon. The tone should be friendly and welcoming, like talking to a helpful shopping companion.
• •Promote Urgency (for sales): Use phrases like "Don't Miss Out!," "Limited Time Only," "While Stocks Last" to encourage immediate action during promotional periods.
• •Maintain Visual & Verbal Consistency: Ensure that the visual elements (bright colors, clear product shots, dynamic graphics for sales) on social media and the website align with the promotional and vibrant tone of the copy. Use consistent hashtags and calls to action across platforms.

Social Perception

Go-To for Sales, Iconic & Established, Wide Variety, Mass Appeal, Can be Crowded, Trusted Retailer

Copy Examples

• •✨ SOGO Festive Frenzy is HERE! ✨ Unwrap incredible deals on fashion, beauty & home essentials! Get your festive glow-up and home makeovers sorted with savings up to 70% OFF. Plus, SOGO Card members earn extra rewards! Shop in-store & online NOW! #SOGOMalaysia #FestiveDeals #BigSavings
• •💖 Treat Yourself (and Your Wallet!) at SOGO! 💖 Spoil yourself with the latest styles! From chic handbags to dapper menswear and adorable kids' outfits – find it all at unbeatable prices. Don't miss our weekly specials. Your perfect find awaits! #SOGOStyle #ValueShopping #FashionForAll
• •🎁 SOGO Card Exclusive: More Points, More Joy! 🎁 Being a SOGO Card member just got even better! Enjoy exclusive members-only discounts, birthday treats, and earn bonus points during our special campaigns. Sign up today and unlock a world of rewards! #SOGORewards #MemberPerks #ShopAndEarn
• •🏡 Home Sweet SOGO Home! 🏡 Refresh your living space with our stunning Home & Living collection. Cozy bedding, stylish decor, and essential kitchenware – all at prices that make you smile! Create your dream home for less. Visit Level 5 today! #SOGOHomeLiving #DecorDeals #MakeYourHouseAHome
• •📱 SOGO Live on TikTok Tonight! 🛍️ Join FAFA & the gang for our TikTok LIVE @ 8 PM! Exclusive deals, fun games, and sneak peeks of new arrivals you won’t find anywhere else. Set your reminder – you don’t want to miss this shopping party! #SOGOonTikTok #LiveShopping #ExclusiveOffers