Tono de Marca

Friendly and Approachable, Helpful and Informative, Relaxed and Comfort-Oriented, Proudly Canadian, Confident and Trustworthy

Valores de Marca

• •Ease of Use & Simplicity
• •Portability & Versatility
• •Energy Efficiency & Eco-Friendliness
• •Comfort & Relaxation
• •Durability & Quality
• •Customer Satisfaction & Support
• •Innovation

Mejores Prácticas

• •Emphasize Ease and Simplicity: Always highlight how easy Softubs are to set up, use, move, and maintain. Avoid overly technical jargon unless explaining a specific benefit clearly (like the heat recovery system).
• •Focus on Benefits, Not Just Features: Translate features (e.g., lightweight design, patented heating) into tangible benefits for the customer (e.g., "take it to the cottage," "save on energy bills," "relax anywhere").
• •Maintain a Friendly, Approachable Voice: Use conversational language. Address the customer directly (using "you" and "your"). Share customer stories and testimonials to build a sense of community.
• •Reinforce "Canadian-Made" and All-Weather Durability: This is a key differentiator and point of pride that resonates with the target market. Showcasing Softubs in Canadian settings and seasons visually and in text is powerful.
• •Be Authentic and Transparent: Clearly state the low operating costs, the materials used, and the warranty. Build trust by being upfront and informative. Reference the long history and patented technology to underscore credibility.

Percepción Social

A provider of a unique and practical hot tub solution, Cost-effective to own and operate, Reliable and durable, Comfortable and enjoyable, Easy to install and maintain, A Canadian company that understands Canadian needs, Good customer service

Ejemplos de Copy

• •Headline: Escape the Everyday. Effortlessly. Body: Imagine sinking into warm, bubbling water any time, any season. With Softub, Canada's #1 portable hot tub, it's that simple. Lightweight, energy-efficient, and ready for your backyard, deck, or even cottage. No costly wiring, no complex setup. Just pure, Canadian-made relaxation. Your personal oasis awaits.
• •Headline: Warmth That Won’t Break the Bank. Or Your Back. Body: Tired of chilly evenings? Dream of hydrotherapy without the huge bills or installation headaches? Softub’s innovative heat recovery system costs as little as $15 a month to keep your personal spa perfectly heated. Plus, it’s so light, you can roll it into place yourself! Discover the smart, comfortable way to unwind.
• •Headline: Built for Canadian Winters. Designed for Your Comfort. Body: Don't let the snow stop your soak! Softub is proudly made in Northern Ontario, crafted with durable marine-grade vinyl to withstand the harshest Canadian weather. Enjoy therapeutic warmth year-round, from crisp autumn nights to frosty winter mornings. Experience the Softub difference: soft, spacious, and always inviting.
• •Headline: Your Daily Dose of “Ahh…” Just Plug It In. Body: Life’s complicated enough. Your relaxation shouldn’t be. Softub makes owning a hot tub incredibly easy. Rolls through any standard doorway, plugs into a regular outlet, and is ready for enjoyment in minutes. Less stress, more "ahh." Find your perfect Softub model today.
• •Headline: Join 300,000+ Happy Soakers. Experience Softub. Body: For over 30 years, Softub Canada has been bringing innovative, portable, and eco-friendly hot tub enjoyment to Canadians. Our patented technology, commitment to quality, and dedication to customer happiness speak for themselves. Ready to discover why Softub is the smart choice for your home and well-being?