Brand Tone

passionate, introspective, authentic, emotionally raw and powerful, yet articulate and thoughtful; direct, genuine, approachable, and down-to-earth.

Brand Values

• •Authenticity
• •Emotional Honesty
• •Connection & Community
• •Resilience
• •Artistic Craftsmanship

Best Practices

• •Embrace Duality: Always lean into the contrast between "soft-spoken" and "hard-hitting." Use introspective, thoughtful language to describe aggressive, powerful music. Phrases like "quietly intense" or "a calm storm" capture this essence.
• •Lead with Emotion and Purpose: Start with the "why." Connect every song, piece of merch, or tour announcement back to the core values of healing, connection, and authenticity. The music isn't just sound; it's a message.
• •Speak the Community's Language: Use "we" and "you" to foster a sense of unity. Refer to fans as a community ("The Speakers"). Acknowledge their support directly and make them feel like an integral part of the band's journey.
• •Maintain Authenticity in Your Voice: Avoid overly polished corporate or marketing jargon. Write copy that sounds like it’s coming from the band members themselves—direct, honest, and passionate. Sharing the "why" behind a song or design strengthens this authentic connection.
• •Be Clear and Direct with Calls to Action: While the tone is emotional, the instructions should be simple. Use clear, concise phrases like "Listen Now," "Get Tickets," "Join the Community," and "Shop the Merch" so the purpose of the post is never lost.

Social Perception

Softspoken is perceived as a talented and dedicated independent band within the post-hardcore scene. They are respected for their technical skill, dynamic songwriting, and the powerful, emotional delivery of their vocalist. Fans and critics see them as a band that is both a nod to the mid-2000s post-hardcore era (influenced by bands like Underoath and As Cities Burn) and a modern evolution of the sound. They are viewed as authentic artists who are passionate about their music and deeply invested in connecting with their audience on a personal level.

Copy Examples

• •Our new track 'Oblivion' is about the walls we build inside our own minds. It’s about finding the strength to tear them down. This one is for anyone fighting a battle no one else can see. Music heals, and we hope this helps. Link in bio to listen.
• •More than just merch, it's our armor. The 'Where The Heart Belongs' hoodie is designed for comfort through the chaos. Wrap yourself in the sound. Strive to be you, always.
• •To our Speakers, you hear it first. 'Martyr' is the most honest thing we've ever created. It's raw, it's real, and it's yours before anyone else's. Thank you for being the foundation of this community. Your exclusive access link is inside.
• •Tired of the noise? Come feel something real. Softspoken is coming to [City Name]. Experience a night of raw energy and authentic connection. We pour everything we have onto the stage because music is the one place we all belong. Get your tickets now.
• •Softspoken | Modern Post-Hardcore from Cincinnati, OH. We make music that connects and heals. New EP 'Martyr' out now. #BeYou