Tono de Marca

Aspirational and trustworthy, informative and reassuring, professional yet accessible, aiming to make luxury feel attainable.

Valores de Marca

• •Quality and Excellence
• •Comfort and Luxury
• •Customer Satisfaction
• •Value and Affordability
• •Sustainability and Health

Mejores Prácticas

• •Emphasize the Sensory Experience: Use descriptive and evocative language that appeals to the senses of touch and comfort. Words like "plush," "silky," "soft," and "cozy" should be staples in the brand's vocabulary.
• •Maintain a Tone of Attainable Luxury: The copy should always feel aspirational but never alienating. It's about bringing a high-end experience into the everyday lives of customers.
• •Highlight Key Value Propositions: Consistently weave in the brand's core values—quality, comfort, affordability, and sustainability—into the messaging across all platforms.
• •Educate and Inform: Continue creating content (like blog posts and detailed product descriptions) that positions the brand as a knowledgeable and trustworthy expert in home textiles.
• •Encourage and Feature User-Generated Content: Actively promote hashtags like #SOFTSIESTA.TRENDY and feature customer photos and testimonials to build a sense of community and social proof.

Percepción Social

Positive, reliable, high-quality, delivers on promises of comfort and luxury. Perceived as professional, stable, and a go-to brand for elevating the home environment with premium textiles.

Ejemplos de Copy

• •Tired of restless nights? Your dream sleep is just a pillow away. Discover our collection of luxury pillows, crafted for ultimate comfort and support. Wake up refreshed and ready to conquer your day. #SoftSiesta #LuxuryPillows #SleepBetter
• •Wrap yourself in pure indulgence. Our premium cotton towels are designed to be exceptionally soft and absorbent, turning your daily routine into a spa-like experience. ✨ #SoftSiestaPK #LuxuryTowels #BathroomGoals
• •Experience 5-Star Hotel Luxury, Right at Home. Shop our collection of premium bedding and bath linens.
• •Don't just sleep, slumber in luxury. For a limited time, enjoy 20% off our entire bedding collection. Elevate your comfort with Soft Siesta.
• •Did you know our blankets are crafted with eco-friendly materials? Stay cozy and conscious with Soft Siesta. #SustainableLiving #ComfortWithACause