Brand Tone

Collaborative, Community-Focused, Empowering, Inclusive, Innovative, Modern, Legitimate, Trustworthy, Passionate, and Enthusiastic.

Brand Values

• •Creativity & Self-Expression
• •Collaboration
• •Authenticity
• •Fairness & Transparency
• •Community
• •Accessibility

Best Practices

• •Emphasize "Official" and "Approved": Always highlight that the merchandise is officially licensed and artist-approved to build trust and differentiate from unofficial merch.
• •Use Collaborative Language: Incorporate words like "together," "community," "co-create," "partnership," and "connect" to reinforce the brand's core value of collaboration between fans and artists.
• •Empower the Fan/Creator: Address the creative fan directly, using encouraging and empowering language that speaks to their talent and passion (e.g., "Your designs, celebrated," "Unleash your creativity").
• •Maintain Transparency: Be clear about the benefits for both artists (IP protection, new revenue) and fans (recognition, royalties, official status).
• •Stay Modern and Enthusiastic: Reflect the excitement of music and fan culture. Keep copy fresh, engaging, and potentially incorporate language that resonates with current music and design trends, especially those appealing to Gen Z.

Social Perception

Positive for artists, designing fans, and merch buyers. Perceived as an emerging & innovative platform and generally trustworthy.

Copy Examples

• •Headline: Your Fandom, Official. Your Designs, Celebrated. Body: Stop dreaming, start designing. Softside connects your creativity directly with your favorite artists. Create official, artist-approved merch and get paid. Join the revolution.
• •Headline: Beyond the Bootleg. This is Fan Power, Licensed. Body: Tired of unofficial merch? So are artists. Softside empowers you to design legit gear, approved by the artists you love. Real merch, real impact.
• •Headline: Level Up Your Merch Game. Co-Create With Your Idols. Body: Softside is where fan art meets official release. Get access to licensed assets, submit your designs, and see them come to life. It’s collaboration, reimagined.
• •Headline: Artists & Fans, United. Wearable Art, Together. Body: We're building a community where music and design collide. Softside offers the tools and platform for fans and artists to create unique, officially licensed merchandise. What will you create?
• •Headline: From Fan Art to Official Store: Softside Makes it Happen. Body: Your designs deserve to be seen. Our platform simplifies IP licensing and ensures you and the artist are rewarded. Design, submit, sell – it's official.