Brand Tone

Helpful & Solution-Oriented, Customer-Centric & Trustworthy, Modern & Innovative

Brand Values

• •Innovation
• •Quality
• •Convenience/Simplicity
• •Practicality & Efficiency
• •Customer Experience
• •Personalized Service
• •Reliability

Best Practices

• •Focus on "How It Helps": Always frame product descriptions and benefits around how the item solves a problem, simplifies a task, or enhances the customer's daily life. Use phrases like "makes it easy to," "helps you," "simplifies your."
• •Use Clear, Accessible Language: Avoid overly technical jargon. The language should be straightforward and easy to understand, reflecting the "practical and efficient solutions" value. Since the site is in Spanish, ensure that translations (if marketing in English) maintain this clarity.
• •Emphasize Innovation and Quality Subtly: Instead of just saying "innovative and high-quality," describe the features or materials that make it so. For instance, "Crafted with durable [material] for long-lasting use" or "Featuring smart sensor technology for intuitive operation."
• •Maintain a Reassuring and Trustworthy Voice: In all communications (website copy, emails, potential social media), reinforce reliability. This includes clear information about shipping, returns, and customer support, using words that inspire confidence like "secure," "guaranteed," "hassle-free."
• •Develop a Keyword List Based on Values: Create and consistently use a list of keywords and phrases that align with the brand values (e.g., simplify, efficient, practical, innovative, smart solution, daily convenience, trusted quality). This ensures core messages are reinforced across all content.

Social Perception

Largely unformed in the public online space beyond what the brand projects on its own website.

Copy Examples

• •Unlock Simplicity. Discover smart gadgets designed to make your everyday easier and more efficient.
• •Keep freshness locked in, effortlessly. Our Mini Bag Sealer is your pocket-sized solution for smarter food storage, at home or on the go. Practical, rechargeable, essential.
• •Introducing Your New Favorite Gadget to Simplify [Specific Task]!
• •At Softon, we believe in a simpler, smarter way of living. We curate innovative, high-quality gadgets that bring practicality and efficiency right to your fingertips. Experience the Softon difference.
• •Shop Smart Solutions