Brand Tone

Friendly, welcoming, passionate, approachable, encouraging, supportive, helpful, and community-oriented.

Brand Values

• •Passion for Quilting
• •Excellent Customer Service
• •Community and Creativity
• •Quality

Best Practices

• •Always Use Welcoming and Encouraging Language: Words like "welcome," "inspire," "create," and "community" should be staples in your copy. The goal is to make every interaction feel like a warm invitation.
• •Show, Don't Just Tell, Your Passion: Instead of just saying you're passionate, express it through enthusiastic descriptions of fabrics, excitement about new projects, and by actively engaging with the community's creations.
• •Maintain a Helpful and Approachable Demeanor: Position the brand as a knowledgeable friend. Offer tips, answer questions promptly and with care, and create content that solves common quilting problems.
• •Center the Customer's Creative Journey: Frame your products and services as tools to help the customer achieve their creative goals. The focus should be on "your project," "your vision," and "your masterpiece."
• •Foster a Sense of Community in All Communications: Actively encourage interaction by asking questions, featuring customer work (with permission), and creating a dialogue. This reinforces the brand as a central part of the quilting community.

Social Perception

Very positive within its niche community, seen as a knowledgeable and friendly resource for quilters, fostering trust and community.

Copy Examples

• •Unleash your creativity with our vibrant new collection of cotton fabrics! Each bolt is bursting with color and inspiration, waiting to be transformed into your next masterpiece. Come in and let the textures and patterns spark your imagination. #Quilting #FabricLove #NewArrivals
• •Ever wondered how to get that perfect professional finish on your quilts? Join our Longarm Quilting workshop and learn the art of the final stitch. Our friendly experts will guide you every step of the way. Sign up today and give your quilts the beautiful finish they deserve! #LongarmQuilting #QuiltFinishing #LearnToQuilt
• •What are you working on this week, quilters? Share a photo of your current project in the comments below! We love seeing the incredible art our community creates. Let's inspire each other! #QuiltingCommunity #WIP #CreativeHands
• •Have a quilting question? Stuck on a tricky pattern? We're here to help! Our team is passionate about all things quilting and loves helping you solve any creative challenge. Don't hesitate to reach out or visit us in-store. Your next beautiful creation is just a conversation away. #CustomerService #QuiltingHelp #ExpertAdvice
• •Cozy up this season with a new quilting project! From festive patterns to warm, rich fabrics, we have everything you need to create something special. Spend $100 or more and enjoy free shipping anywhere in Canada. Start your next project with Soft Impressions today. #SeasonalQuilting #CozyCrafts #FreeShipping