Tono de Marca

Aspirational, Comfort-Oriented, Quality-Conscious, Trustworthy, Warm & Welcoming

Valores de Marca

• •Quality
• •Comfort
• •Durability & Sustainability
• •Customer Satisfaction
• •Affordability/Value
• •Aesthetics & Style
• •Trust

Mejores Prácticas

• •Use synonyms and related concepts (e.g., serenity, restful, durable, well-crafted, premium) to keep the language fresh but on-message.
• •Maintain a Warm and Slightly Aspirational Voice: Frame products not just as items, but as contributors to a better, more comfortable life and a welcoming home environment.
• •Be Clear and Trustworthy in Guarantees and Policies: Clearly communicate your 3-month guarantee to build confidence, especially for online purchases.
• •Use High-Quality Visuals that Reflect the Brand: Ensure product photography and lifestyle images align with the "sumptuous," "aesthetic," and "welcoming" qualities you describe.
• •Maintain a consistent brand tone by reinforcing key values across all communication channels.

Percepción Social

High-quality, comfortable, durable, affordable, trustworthy brand focused on customer satisfaction and aesthetic style.

Ejemplos de Copy

• •L'art du confort, signé SoftHome!
• •Your happiness is our priority.
• •Explore our collection and feel the SoftHome difference.
• •SoftHome offers high-quality bedding at affordable prices, all backed by our satisfaction guarantee.
• •Durable, stylish, and oh-so-soft, it’s designed to be cherished for generations.