Brand Tone

Artistic & Creative, Ethereal & Dreamy, Personal & Story-driven, Elegant & Timeless, Mindful & Spiritual, Ethical & Appreciative

Brand Values

• •Artisanship & Craftsmanship
• •Individuality & Self-Expression
• •Quality & Authenticity
• •Ethical Responsibility & Sustainability
• •Emotional Connection & Well-being
• •Timelessness & Elegance
• •Female Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of SoftDream's tone (Artistic, Ethereal, Personal, Elegant, Mindful, Ethical). Include a list of 'on-brand' and 'off-brand' words and phrases.
• •Prioritize Storytelling: Frame product descriptions, social media posts, and even 'About Us' sections around narratives – the inspiration behind a piece, the story of its creation, or the feeling it evokes.
• •Use Evocative and Sensory Language: Employ words that appeal to the imagination and senses, reflecting the 'dreamy' and 'artistic' nature of the brand (e.g., 'luminous,' 'whispering,' 'hand-sculpted,' 'ethereal glow').
• •Maintain Authenticity and Transparency: When discussing materials, ethical practices, or the handmade process, be genuine and clear. This builds trust and aligns with the brand's values.
• •Ensure Consistency Across All Channels: Whether it's a website product page, an Instagram caption, a TikTok video description, or an email newsletter, the tone should feel consistently 'SoftDream.' Regular review of content across platforms can help maintain this.

Social Perception

High-quality, artistic, and ethically-minded independent jewelry label.

Copy Examples

• •Whispers of the wild, captured in silver and stone. Discover the 'Terra' collection by SoftDream Jewellery – where earthy textures and ethereal gems tell a story of ancient landscapes and gentle strength. Adorn your journey.
• •Crafted with intention, sourced with soul. At SoftDream Jewellery, every gemstone is chosen for its unique energy and ethical journey. Wear a piece that not only looks beautiful but feels beautifully responsible.
• •From Laura's heart to your hands. Each SoftDream creation is more than jewelry; it's a meticulously sculpted dream, brought to life with passion and artistry. Experience the touch of true craftsmanship.
• •What's your story? Let our 'Anima' charm necklace be the keeper of your whispered wishes and cherished moments. SoftDream Jewellery: wear your narrative.
• •Embrace serenity with our 'Azure Dream' Lapis Lazuli pendant. Known for its calming energies and connection to inner wisdom, let this SoftDream piece be your daily reminder to breathe deep and dream bright.