Tono de Marca

Expert & Informative, Enthusiastic & Passionate, Quality-Oriented & Premium, Community-Focused

Valores de Marca

• •Quality & Perfection
• •Innovation & Evolution
• •Customer Empowerment & Education
• •Durability & Effectiveness
• •Transparency & Responsibility

Mejores Prácticas

• •Always Emphasize Quality and Japanese Origin: Consistently link product benefits back to the meticulous Japanese engineering and high-quality standards. Phrases like "Japanese Technology," "Made in Japan," "Legendary Quality" should be staples.
• •Educate and Inform, Don't Just Sell: Frame copy around providing solutions and expertise. Explain *how* and *why* products work, sharing tips and best practices. This reinforces the "Expert" tone.
• •Use Enthusiastic and Passionate Language (Authentically): Connect with the car lover's passion. Use evocative words that describe shine, protection, and the joy of a well-maintained car. Avoid generic hype; let the product benefits fuel the enthusiasm.
• •Maintain Visual and Textual Cohesion: Ensure the language used in ad copy, website content, and social media posts aligns with the high-quality, clean aesthetic presented in their visuals (especially on Instagram and product imagery).
• •Foster Community Through Inclusive Language: Use terms that invite users into the "Soft99 family" or address them as fellow enthusiasts. Encourage sharing of results and experiences, reinforcing the community-focused value.

Percepción Social

Trusted Importer of High-Quality Japanese Products, Go-To for Serious Car Enthusiasts and Detailers, Reliable & Effective, Associated with "Shine" and "Protection", Active and Engaging Online

Ejemplos de Copy

• •Headline: Unleash the Legend: Japanese Detailing Artistry for Your Car. Body: For over 70 years, Soft99 has defined perfection in car care. Discover the legendary Fusso Coat for unparalleled durability and shine. Elevate your vehicle with Japanese technology, now in Chile. #Soft99Chile #FussoCoat #DetailingProfesional
• •Headline: Beyond Clean. Beyond Shine. Experience Soft99 Glaco. Body: Don’t just wash your windows, transform them. Soft99 Glaco technology delivers extreme hydrophobicity, ensuring clarity and safety in any weather. See the difference. Drive with confidence. #Glaco #CarCareChile #InnovacionJaponesa
• •Headline: Your Passion, Our Science. Body: At Soft99 Chile, we understand your dedication to your vehicle. That’s why we bring you meticulously engineered Japanese car care products. From deep gloss waxes to potent cleaners, achieve results that speak for themselves. Join the Soft99 family! #DetalladoAutomotriz #PasionPorLosAutos
• •Headline: The Secret to Lasting Brilliance? It's in the Details. And in Japan. Body: Soft99 Chile offers a curated selection of car care solutions, born from decades of Japanese innovation. Protect your investment, enhance its beauty, and enjoy a finish that endures. Explore our range. #CuidadoAutomotriz #CalidadJaponesa #Soft99
• •Headline: Winter is Coming. Is Your Car Ready? Protect it with Soft99. Body: Shield your paint from the harsh elements with Soft99’s durable waxes and coatings. Our advanced Japanese formulas provide a resilient barrier against rain, grime, and UV rays, keeping your car looking its best all season long. #ProteccionTotal #CarCareTips #Soft99Invierno