Brand Tone

Professional and Technical, Confident and Capable, Developer-Focused (especially for Oxygen), Supportive and Problem-Solving, Pragmatic and Direct

Brand Values

• •Power and Functionality
• •Control and Flexibility
• •Efficiency and Time-Saving
• •Quality and Reliability
• •Customer Support
• •Innovation and Improvement
• •User-Centricity (Build with and for our users)

Best Practices

• •Focus on Solutions and Benefits: Clearly articulate how the products solve specific user pain points (e.g., "Stop wrestling with complex data," "Build WordPress sites with the precision you demand"). Highlight the positive outcomes, such as saved time, increased control, or better performance.
• •Use Confident and Authoritative Language (but avoid arrogance): Employ strong verbs and clear, direct statements that convey expertise and the product's capability. Back up claims with features and user benefits rather than empty superlatives.
• •Tailor Technicality to the Audience: For developer-focused products like Oxygen, don't shy away from technical terms where appropriate. For broader audience tools or general communication, simplify the language while still conveying power and competence.
• •Maintain a Helpful and Empathetic Tone in Support: When addressing issues or providing support, ensure the language is friendly, understanding, and focused on resolving the user's problem effectively and concisely.
• •Be Direct and Transparent: Reflect the company's straightforward approach in all communications. Avoid jargon where simpler terms suffice and be clear about what the products do and who they are for. This builds trust and aligns with their stated values.

Social Perception

WP All Import/Export: Generally perceived very positively as reliable, powerful, and essential tools for WordPress data migration and management. Oxygen Builder: Highly regarded by developers for its performance, clean code output, and control. Soflyy (as a company): Known as the creators of these powerful tools. Their customer support is often praised.

Copy Examples

• •For WP All Import: "Stop wrestling with complex data. WP All Import gives you unparalleled control to migrate any XML or CSV to WordPress, seamlessly. Powerful, flexible, and built to save you hours."
• •For Oxygen Builder: "Build WordPress sites with the precision and power you demand. Oxygen offers developers clean code, full design control, and superior performance. Experience true creative freedom."
• •For WP All Export: "Export your WordPress data, your way. WP All Export handles everything from simple CSVs to intricate XML feeds with an intuitive drag-and-drop interface. Your data, untangled."
• •For Breakdance: "The modern WordPress website builder that combines ease of use with powerful features. Create stunning, high-performance websites faster than ever. No compromises."
• •General SoFlyy/Support: "At SoFlyy, we build robust WordPress solutions backed by expert support. Have a challenge? Our dedicated team is here to help you succeed. Powerful tools, reliable assistance."