Tono de Marca

Empowering, Artistic, Whimsical, Elegant yet Funky, Authentic, Inspirational

Valores de Marca

• •Self-Expression & Individuality
• •Empowerment
• •Artistry & Creativity
• •Sustainability & Slow Fashion
• •Quality & Craftsmanship
• •Joy & Celebration
• •Versatility & Functionality
• •Kindness & Nonjudgment

Mejores Prácticas

• •Embrace "Sophisticated Funk": Always balance elegance with a touch of playful, artistic, and unconventional "funk." Use vivid, sensory language that reflects the vibrant and voluminous nature of the skirts.
• •Champion Individuality & Empowerment: Craft messages that inspire confidence and celebrate self-expression. Highlight how the skirts help women tell their unique stories and feel powerful.
• •Weave in Arlinda's Story & Values: Authenticity is key. Share the inspiration behind designs, the commitment to sustainability, and the personal touch of the founder. This builds connection and trust.
• •Speak the Language of Joy and Artistry: Use words that evoke happiness, creativity, and the feeling of wearing something truly special and artful. Words like "vibrant," "joyful," "masterpiece," "flow," "dance," "celebrate."
• •Maintain a Conversational, Inclusive Voice: While sophisticated, the tone should remain approachable and welcoming, reflecting Arlinda's own engaging online persona. Ensure messaging resonates with the "ageless" appeal of the brand.

Percepción Social

Unique, high-quality boutique brand specializing in statement skirts. Empowers individuality and confidence. Artistry, vibrant colors, and a blend of sophistication and funkiness. Commitment to slow fashion and sustainability. Arlinda McIntosh is viewed as an inspiring figure and a style icon.

Ejemplos de Copy

• •Headline: Unleash Your Radiant. Wear Your Story. Body: More than a skirt, it's a Sofistafunk statement. Crafted with passion, designed for joy, our voluminous skirts invite you to express every vibrant shade of you. Dare to be unforgettable. Call to Action: Discover Your Sofistafunk
• •Headline: The Art of Being You. Effortlessly Elegant, Undeniably Funky. Body: Sofistafunk skirts are where timeless design meets modern soul. Each piece is a celebration of individuality, ethically crafted to move with your spirit. Feel the freedom, embrace the funk. Call to Action: Shop The Collections
• •Headline: Confidence Woven In. Body: Step into a Sofistafunk skirt and step into your power. Our unique, zero-waste designs are made to make you feel as amazing as you are, every single day. It's not just fashion, it's a feeling. Call to Action: Experience Sofistafunk
• •Headline: Sofistafunk: Play Dress-Up For Real. Body: Remember the joy of dressing up? We brought it back. With bold prints, flowing fabrics, and designs that dance between sophisticated and delightfully funky, Sofistafunk is your invitation to live life out loud. Call to Action: Find Your Fun(k)
• •Headline: Sustainable Style. Soulful Design. Body: At Sofistafunk, we believe fashion should feel good, inside and out. Our slow-fashion skirts are lovingly made with minimum waste and maximum personality. Elevate your wardrobe, honor the earth. Call to Action: Explore Our Eco-Chic Skirts