Brand Tone

Personal, passionate, nature-inspired, whimsical, eco-conscious, friendly, and quality-focused.

Brand Values

• •Artistic Integrity & Originality
• •Sustainability & Environmental Responsibility
• •Quality Craftsmanship
• •Personal Connection & Customer Care
• •Joy & Celebration
• •Supporting Causes

Best Practices

• •Emphasize eco-friendly materials with terms like 'FSC certified paper,' 'biodegradable cellophane,' 'plantable seed paper,' and 'recycled materials'.
• •Share snippets of the creative process or personal connections to designs.
• •Highlight Sofia's direct involvement with phrases like 'Designed and hand-painted by me, Sofia' or 'From my studio to your home'.
• •Describe design inspiration using phrases like 'Inspired by the wildflowers of the British countryside' or 'Capturing the charm of Mediterranean doorways'.
• •Maintain a friendly and approachable tone in all communications.

Social Perception

Highly positive, eco-friendly appeal, artistic talent, trusted small business, giftable & unique.

Copy Examples

• •Printed on recycled paper and paired with a compostable sleeve because we love our planet as much as you do.
• •I've been busy bringing new door illustrations to life, inspired by the charming streets of Cyprus.
• •In the meantime, did you know all our products are packaged with eco-friendly materials?
• •Shop our eco-friendly collections today.
• •Designed and hand-painted by me, Sofia, from my studio to your home.