Brand Tone

Patriotic & Proud, Confident & Reassuring, Craftsmanship-focused & Quality-conscious, Direct & Practical

Brand Values

• •Quality & Craftsmanship
• •American Made
• •Safety & Security
• •Customer Satisfaction
• •Patriotism

Best Practices

• •Emphasize "Made in USA" and Craftsmanship: Consistently highlight that products are hand-crafted in America using high-quality materials. This reinforces pride and quality.
• •Use Strong, Confident Language: Employ words that convey security, strength, and reliability (e.g., "unyielding," "steadfast," "heavy-duty," "secure").
• •Incorporate Patriotic Themes (Authentically): Where appropriate, weave in product names or messaging that resonates with American values and pride, aligning with existing branding.
• •Focus on Protection and Quick Access: Clearly communicate the dual benefits of protecting the firearm's finish and allowing for immediate, safe access.
• •Maintain a Professional and Respectful Voice: While patriotic and confident, the tone should remain professional, focusing on the product's quality and utility for responsible gun owners.

Social Perception

Highly Regarded for Quality & Strength, Trusted for Firearm Protection, Appreciated for "Made in USA" Aspect, Seen as a Reliable & Practical Solution, Positive Brand Image within the Gun Community

Copy Examples

• •Secure Your Freedom. American Craftsmanship. Unyielding Hold. SofHold’s premium leather gun magnets, handcrafted in the USA, offer the ultimate in firearm security and quick access. Trust SofHold to protect your piece with a grip that won’t quit and a finish that’s always safe.
• •Always Ready. Always Secure. Always American Made. When seconds count, count on SofHold. Our heavy-duty 50lb magnets provide a steadfast hold, while our top-grade American leather ensures your firearm stays pristine. Mount it anywhere. Access it instantly.
• •The Patriot's Choice for Firearm Security. Engineered for strength, designed for protection. SofHold magnets are more than just a mount; they're a statement of quality and American pride. Keep your firearm within reach and impeccably preserved.
• •Handcrafted Protection. Unshakeable Hold. Don’t settle for less. SofHold gun magnets are meticulously handmade in Northern California, delivering superior quality and a scratch-free embrace for your trusted firearm. Experience the SofHold difference.
• •Strength, Craftsmanship, and American Values. SofHold: Where robust security meets patriotic design. Our leather magnet mounts are built to last, protect your firearm's finish, and offer the peace of mind that comes with a product proudly made in the USA.