Brand Tone

Friendly and Approachable, Helpful and Informative, Modern and Trendy (on TikTok), Quality-Conscious

Brand Values

• •Quality and Durability
• •Design and Innovation
• •Customer Focus and Accessibility
• •Comfort
• •Transparency
• •Social Responsibility

Best Practices

• •Let's chat on WhatsApp!
• •Offer assistance readily (e.g., "Chama a gente no WhatsApp!" - "Call us on WhatsApp!").
• •Highlight Quality and Value Authentically: Don't just claim quality; explain it (e.g., mentioning specific materials like Eucalyptus wood, certified foams, award-winning designs).
• •Connect "direct from factory" to tangible benefits like fair pricing and craftsmanship.
• •Maintain a youthful and engaging tone, especially on platforms like TikTok, using humor and trending audio where appropriate.

Social Perception

Customers perceive Loja Sofá as a brand that offers quality, comfortable, and stylish sofas directly from the factory, with a focus on customer service and transparency. They are seen as modern and trendy, particularly on platforms like TikTok, and increasingly socially responsible.

Copy Examples

• •Qual voce gostou mais? (Which one did you like the most?)
• •Compre seu sofa e ajude o RS! (Buy your sofa and help Rio Grande do Sul!)
• •Diretamente de fábrica (Direct from the factory)
• •Highlighting design, comfort, and innovation on product pages.
• •Emphasizing quality materials like Eucalyptus wood and D-30 Soft certified foams.