Brand Tone

Empathetic & Purpose-Driven, Community-Focused & Inclusive, Approachable & Genuine, Value-Oriented & Smart, Resilient & Determined

Brand Values

• •Inclusivity
• •Empowerment
• •Social Responsibility
• •Accessibility
• •Authenticity
• •Community Impact

Best Practices

• •Lead with Purpose: Always connect the products back to the social mission. Remind customers that their purchase has a greater impact. Use phrases like \"Every purchase empowers...\" or \"Thanks to you, we can...\"
• •Authentic Storytelling: Share real (anonymized, if necessary, or with consent) stories of the people Sofab Sports employs and how the work impacts their lives. This reinforces the empathetic and genuine aspects of the brand.
• •Inclusive Language: Use welcoming and positive language that reflects the brand's commitment to inclusivity. Avoid jargon or overly corporate speak. Keep it approachable.
• •Balance Value and Values: While the social mission is key, also highlight the tangible benefits for the customer – genuine brands, great prices, quality products. The message should be \"great deals that do great things.\"
• •Consistent Visuals and Voice Across Platforms: While the style might adapt slightly (e.g., TikTok more informal than LinkedIn if they used it), the core message of empowerment, community, and value should remain consistent. Use the \"Empowering Inclusive Employment\" tagline where appropriate. Ensure imagery reflects the diversity and positivity of the brand's mission.

Social Perception

Positive & Admirable, Trustworthy Retailer, Innovative & Inspiring, Community Contributor

Copy Examples

• •Headline: Gear Up, Give Back. Body: Score genuine Nike, Adidas, and more at prices you’ll love. Every purchase at Sofab Sports empowers inclusive employment, helping individuals build skills and brighter futures. Shop smart, make a difference. #SofabSports #SportswearWithPurpose Platform: Instagram Post / Facebook Ad
• •Headline: More Than Just a Jersey. Body: When you buy from Sofab Sports, you're not just getting authentic, top-brand sportswear. You're investing in potential. You're supporting a team that’s 60% individuals overcoming life’s hurdles. Wear your support. Platform: Website \"About Us\" Snippet / Twitter Post
• •Headline: TikTok LIVE Alert! 🏈🏀⚽ Body: Join Josh today at 6 PM for a live unboxing of our latest mystery sports boxes! Grab exclusive deals on NFL, NBA, and football gear while supporting our mission of inclusive employment. Don't miss out! #SofabLive #MysteryBox #SupportInclusion Platform: TikTok / Instagram Story
• •Headline: From the Sidelines to a Secure Future. Body: At Sofab Sports, we believe everyone deserves a chance to play and work. Your purchases help us provide real jobs and training for people with disabilities, those who've faced homelessness, and individuals rebuilding their lives. Thank you for being part of their success story. Platform: Email Newsletter / Blog Post
• •Headline: Why Pay Full Price? Get Your Game On & Do Good. Body: Sofab Sports offers end-of-line treasures from your favourite brands. Big savings for you, big opportunities for our team. We’re a Community Interest Company – your spend directly supports jobs for those who need them most. Shop our Bristol store or online! Platform: Local Newspaper Ad / Facebook Post targeting Bristol area