Brand Tone

Aspirational yet Accessible, Trustworthy and Transparent, Conscious and Responsible, Chic and Stylish, Friendly and Engaging

Brand Values

• •Sustainability: "Consume less, better and differently" and promoting a circular economy. Encouraging quality over fast fashion.
• •Authenticity: Guaranteeing 100% authentic high-end pieces, with a detailed authentication process.
• •Accessibility: Making luxury brands more attainable to a wider audience through second-hand.
• •Quality: Offering items in perfect condition and focusing on high-end materials and craftsmanship.
• •Passion for Fashion: Founded by sisters with a lifelong passion for fashion and trends.
• •Customer Trust: Building confidence through transparency and positive customer experiences.

Best Practices

• •Always Emphasize Authenticity and Trust: Consistently mention the authentication process and the genuineness of items, especially when dealing with luxury second-hand goods. This builds confidence.
• •Balance Aspiration with Accessibility: Use language that evokes the desirability of high-end fashion but also highlights the value and attainability offered through the second-hand model. Avoid overly exclusive or intimidating language.
• •Champion Sustainability Naturally: Weave in the message of conscious consumption, circularity, and quality over fast fashion as a core benefit, not just an afterthought.
• •Adapt to the Platform, Maintain the Core: While the tone on TikTok can be more informal and trend-driven than on the website or a formal email, the core values of style, authenticity, and sustainability should still shine through.
• •Use Storytelling: Share the "Why Miss Ilios?" story or the journey of individual unique pieces (if possible) to connect emotionally with the audience and reinforce the passion behind the brand. Highlighting the "one-of-a-kind" nature of each item can also create a sense of urgency and specialness.

Social Perception

Positive (among their direct customers), Eco-conscious Shoppers, Fashion Enthusiasts, Bargain Hunters (for Luxury)

Copy Examples

• •Instagram Post Caption (Image: A stylish Ralph Lauren cable knit sweater): Timeless elegance, consciously chosen. ✨ This authentic Ralph Lauren cable knit (Size M) is more than just a sweater; it's a piece of quality craftsmanship ready for its next chapter. Shop sustainably, live stylishly. Link in bio for this unique find! #SoeurEnVogue #PrelovedLuxury #RalphLauren #SustainableStyle #CircularFashion
• •TikTok Video Concept (Voiceover - upbeat & friendly): (Video: Quick cuts showing various ways to style a second-hand designer blouse) Don't break the bank to look like a million bucks! 😉 We source the best authentic designer pieces (like this [Brand Name] blouse!) so you can slay sustainably. ✨ Each item is unique & authenticated – grab it before it’s gone! #LuxuryForLess #SecondhandStyle #SustainableFashion #DesignerFinds #OOTD
• •Website Homepage Banner Text: Discover Authentic Pre-Loved Luxury. At Soeur en Vogue, we believe in fashion that’s timeless, not disposable. Shop iconic brands, authenticated for you, and embrace a more sustainable way to indulge your style. Consume less, cherish more.
• •Email Newsletter Snippet (Subject: ✨ New Arrivals Alert! Your Next Treasure Awaits ✨): Hello [Customer Name], Looking for that perfect, unique piece to elevate your wardrobe? Our latest curated collection of authentic pre-loved treasures has just dropped! From classic Ralph Lauren to chic [Another Brand], find high-end style with a conscious heart. Every item is a one-off – explore now and give a beautiful garment a new story.
• •"About Us" Page Excerpt Reinforcing Values: Founded by sisters with a shared passion for enduring style and a commitment to our planet, Soeur en Vogue (formerly Miss Ilios) is your trusted destination for authentic pre-owned luxury. We meticulously hand-pick and authenticate every piece, ensuring you receive only the best. Join us in celebrating the beauty of circular fashion – because true style is sustainable.