Brand Tone

Professional, Technical, and Passionate

Brand Values

• •Precision
• •Performance
• •Reliability
• •Customer Support
• •Community and Passion

Best Practices

• •Prioritize Technical Accuracy: All content should be factually correct and use precise terminology. This builds trust with a knowledgeable audience that values data and engineering.
• •Speak the Language of the Community: Use industry-specific jargon where appropriate. This demonstrates authenticity and a deep understanding of the customer's world.
• •Show, Don't Just Tell, Performance: Use high-quality images and videos of products in action. Showcase client successes and use real-world data examples to illustrate the benefits of your products.
• •Balance Professionalism with Passion: While the tone should be professional, let the genuine enthusiasm for motorsports shine through. Share in the excitement of race weekends and client victories.
• •Be a Resource, Not Just a Retailer: Consistently provide value beyond the products. Share technical tips, how-to guides, and data analysis insights to establish your brand as an indispensable partner in performance.

Social Perception

Respected Specialist and Trusted Supplier

Copy Examples

• •Shave seconds off your lap times. The new AiM MXS 1.3 dash logger provides crystal-clear data so you can analyze every corner and straightaway. Precision-engineered for performance. Available now. #AiMFinland #SOEngineering #DataIsSpeed #Motorsport
• •Getting the most out of your Solo 2 DL? Here are three ways to customize your data overlays in Race Studio 3 to pinpoint areas for improvement. Read our latest tech talk on the blog. #DataAnalysis #RaceTech #SOEngineering #AimHigher
• •We're trackside at Botniaring this weekend for the RATA-SM series! Stop by our tent to see the latest from AiM, get your questions answered, and talk tech with our team. See you at the track! #FinnishRacing #RataSM #SOEngineering
• •Huge congratulations to [Driver's Name] on their P1 finish at Kymiring! We're proud to have their team trusting AiM data acquisition to stay ahead of the competition. This is what performance looks like. #Victory #Racing #AiMpower #SOEngineering
• •At SO Engineering, we're more than just resellers. We are a dedicated part of the Finnish motorsports community, providing the precision tools and expert support that turn passion into performance. Your race is our race. #Precision #Performance #Reliability