Brand Tone

Sentimental & Heartfelt, Personal & Unique, Youthful & Trendy (on social media), Approachable & Friendly, Potentially Bilingual (French/English)

Brand Values

• •Personalization & Self-Expression
• •Emotional Connection
• •Quality Craftsmanship
• •Gift-Giving & Celebration
• •Customer Uniqueness

Best Practices

• •Emphasize Emotion and Connection: Always tie the product back to the feelings it evokes – love, joy, nostalgia, comfort, and connection. Use words that resonate emotionally.
• •Highlight Personalization at Every Opportunity: Remind customers that they are co-creators. Use phrases like 'your unique design,' 'customized for you,' 'tell your story.'
• •Maintain a Warm and Approachable Voice: Even when talking about quality, keep the language friendly and inviting. Avoid overly technical jargon. Phrases like 'made with love,' 'we're excited to create for you' can help.
• •Showcase Quality Subtly but Consistently: Weave in mentions of 'high-quality materials,' 'detailed embroidery,' 'crafted with care' to build trust without sounding purely functional.
• •Be Consistent Across Platforms (Mind the Language): While social media might be more informal, the core message of personalization, emotion, and quality should remain. If targeting multiple language groups, ensure the tone translates effectively and isn't just a literal translation. Given the current French focus on social media, decide if this will be the primary language or if a truly bilingual approach is needed for broader appeal, ensuring copy resonates culturally in both languages.

Social Perception

Positive for Personalized Gifts, Appreciation for Detail, Trendy & Shareable, Expectation of Quality, Potential for Strong Emotional Loyalty

Copy Examples

• •Headline: Wear Your Heart On Your Sleeve (Literally!) Body: Create a one-of-a-kind embroidered hoodie that tells your unique story. From special dates to beloved pet portraits, let's stitch your memories into something you can cherish forever. High-quality fabric, made with love, just for you. Call to Action: Design Yours Today!
• •Headline: The Most Thoughtful Gift You Can Give. Body: Looking for a present that truly speaks from the heart? Our custom embroidered sweatshirts are more than just apparel; they're a warm hug, a cherished memory, a symbol of your unique bond. Perfect for anniversaries, birthdays, or just because. Call to Action: Personalize a Gift Now!
• •Headline: Your Love Story, Beautifully Embroidered. Body: Celebrate your connection with our exclusive couple's collection. Match your hoodies, not just your vibes. Intricate embroidery, premium materials, and a touch of SoEm magic. Call to Action: Discover Couple Collection.
• •Headline: Furry Friends Forever: Keep Them Close with Custom Embroidery. Body: Turn your favorite photo of your pet into a beautiful piece of wearable art. Our detailed embroidery captures their unique personality, so you can carry a piece of them with you, always. A perfect tribute for every proud pet parent. Call to Action: Embroider Your Pet!
• •Headline: Quality You Can See, Memories You Can Wear. Body: At SoEm, we believe in more than just clothes. We believe in craftsmanship, in personalization, and in creating pieces that last. Experience the difference of premium embroidery and apparel designed to be as unique as you are. Call to Action: Shop Our Collections.