Brand Tone

Enthusiastic & Playful, Empowering & Encouraging, Helpful & Informative, Community-Oriented, Conscious & Responsible, Modern & Innovative

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Wellness
• •User Empowerment & Choice
• •Convenience & Simplicity
• •Fun & Creativity
• •Quality & Innovation

Best Practices

• •Always Circle Back to "Push for Better": Ensure copy, where relevant, subtly or overtly ties back to the dual benefits of personal well-being (health, taste, fun) and planetary well-being (reducing waste). This reinforces core values.
• •Embrace an Uplifting and Encouraging Voice: Frame messages positively. Instead of "stop polluting," use "join us in creating a cleaner planet." Focus on the empowering aspect of making a good choice.
• •Prioritize Clarity and Simplicity: While being playful and enthusiastic, ensure the core message about the product's ease of use, benefits, and how it works is always clear and easy to understand. Avoid overly technical jargon.
• •Foster Community Through Inclusive Language: Use words like "you," "we," "us," and "join the family/community." Encourage interaction by asking questions and inviting users to share their experiences. Make customers feel like part of a movement.
• •Stay Visually and Tonally Aligned Across Platforms: While the specific content style might vary (e.g., TikTok vs. Website Blog), the underlying brand voice – enthusiastic, eco-conscious, empowering – should remain consistent. This builds brand recognition and trust. Regularly review content across all channels to ensure coherence.

Social Perception

Eco-Conscious Choice, Healthier Alternative, Convenient & Cost-Effective (in the long run), Fun & Family-Friendly, Innovative & Modern

Copy Examples

• •Headline (Social Media/Ad): "Stop dreaming about a plastic-free ocean. Start bubbling towards it. ✨ Your daily sparkle, zero waste. #SodaStream #PushForBetter"
• •Instagram Post Caption: "Fizz up your Friday! 🥳 What amazing creation are you bubbling up this weekend? Share your sparkling masterpieces below! 👇 P.S. More water, more fun, less plastic. Win-win-win! #SodaStreamLife #HydrationHappy #EcoFriendly"
• •Website Banner: "Your Water. Your Way. Endless Bubbles. Effortless Joy. Discover the magic of making your own sparkling drinks with SodaStream. Better for you, better for the planet."
• •Email Subject Line: "Unlock a World of Flavor (and Say Goodbye to Single-Use Plastic!)"
• •Product Description Snippet: "Join the sparkling revolution! Our [Product Name] makes it incredibly easy to enjoy fresh, fizzy drinks anytime, without the plastic bottle clutter. Just tap water, a press of a button, and voilà – guilt-free refreshment that’s as good for you as it is for Earth. #SparkleSmarter"