Brand Tone

Enthusiastic, Playful, Eco-Conscious, Responsible, Health-Oriented, Empowering, Modern, Stylish, Approachable, Friendly, Innovative

Brand Values

• •Sustainability/Environmental Protection
• •Health and Wellness
• •Innovation
• •Customer Empowerment & Personalization
• •Quality & Taste
• •Convenience
• •Fun & Enjoyment

Best Practices

• •Always Weave in "Push for Better": Whether directly stated or implied, every piece of copy should subtly reinforce the dual benefit: better for the consumer (health, taste, convenience) AND better for the planet (sustainability). This is their core differentiator.
• •Keep it Upbeat and Positive: Use vibrant, energetic language. Even when discussing serious topics like plastic waste, frame it with an optimistic, solution-oriented perspective. Focus on the joy and ease of making a positive change.
• •Emphasize Customization and Personalization: Highlight the user's ability to create drinks *their* way – controlling fizz, flavour intensity, and ingredients. Use words like "your," "create," "discover," "personalize."
• •Speak to the Kiwi Lifestyle: Incorporate local context where appropriate (e.g., "Kiwi summer," "whānau," "Aotearoa"). Show how SodaStream fits into the New Zealand way of life – active, outdoorsy, and increasingly eco-aware.
• •Balance Fun with Responsibility: While the tone can be playful and highlight enjoyment, always maintain an undercurrent of the brand's commitment to health and environmental responsibility. Avoid greenwashing by being specific about benefits (e.g., "each bottle helps eliminate up to thousands of single-use plastic bottles").

Social Perception

Generally, SodaStream New Zealand is perceived positively as a convenient, eco-friendly, and healthier way to enjoy sparkling beverages. The brand is strongly associated with environmental consciousness and is seen as a positive force against single-use plastic. It's viewed as a tool for a healthier lifestyle, helping people drink more water and reduce sugar intake from traditional soft drinks.

Copy Examples

• •Headline: Stop Dreaming of Bubbles. Start Making Them! ✨ Body: Say goodbye to single-use plastic and hello to endless sparkling creations! With SodaStream, your perfect fizzy drink is just a push away. Better for you, better for our beautiful New Zealand, better for your taste buds! #PushForBetterNZ #MySodaStreamStory
• •Headline: Your Kitchen Just Got a Whole Lot Cooler (and Greener!). 💚 Body: Introducing the sleek SodaStream Terra! Effortlessly craft delicious, healthy sparkling water and reduce your plastic footprint one fizz at a time. Join the Kiwi revolution for a cleaner planet! #SodaStreamNZ #SustainableSipping #ModernKitchen
• •Headline: Fizz Up Your Whānau Fun! 👨‍👩‍👧‍👦💧 Body: From refreshing afternoon sparklers to creative weekend mocktails, SodaStream brings the fun to hydration. Get the kids involved and explore a world of flavours, all while making a positive choice for Aotearoa. What’s your family’s favourite fizz? #SodaStreamFamily #HealthyHydrationNZ #KiwiMadeFun
• •Headline: Less Sugar, More Sparkle, All You! 💃 Body: Take control of your hydration! SodaStream lets you create your own delicious bubbly beverages with less sugar and all the flavour you crave. It's the wellness boost your taste buds will thank you for. Discover your signature sparkle today! #BeYourOwnBarista #SodaStreamWellness #TasteTheDifferenceNZ
• •Headline: Join the Soda Revolution! One Reusable Bottle at a Time. 🌍 Body: Did you know one SodaStream bottle can save thousands of single-use plastic bottles? Make the switch and be part of the solution. It’s simple, fun, and makes a world of difference. Let's keep New Zealand beautiful, together! #SodaStreamPledgeNZ #SparkleSustainably #EcoWarriorsNZ