Brand Tone

serene, sophisticated, and nurturing

Brand Values

• •Love
• •Integrity
• •Thoughtful
• •Grace
• •Purity
• •Evolving
• •Nourishing
• •Holistic Wellbeing
• •Efficacy
• •Sustainability & Consciousness

Best Practices

• •Use Sensory and Emotive Language: Focus on words that evoke feelings of calm, luxury, and wellbeing. Describe textures ("buttery," "silky"), scents ("divine aroma"), and results ("luminous glow," "peaceful skin") to immerse the customer in the experience.
• •Anchor Copy in Core Values: Every piece of content should connect back to the brand's foundational principles of wholeness, purity, and radiance. Use these words and their synonyms to reinforce the brand's unique philosophy.
• •Emphasize the Ritual, Not Just the Routine: Frame the use of Sodashi products as a mindful self-care ritual. Use phrases like "embrace the moment," "a daily ceremony," or "nourish your soul" to elevate the experience beyond a simple task.
• •Maintain a Tone of Sophisticated Serenity: The voice should always be elegant, calm, and confident. Avoid slang, excessive exclamation points, or high-pressure sales tactics. The tone should feel like a trusted, knowledgeable aesthetician guiding the customer.
• •Highlight Purity with Purpose: When mentioning ingredients, connect them directly to their benefit in a clear, nurturing way. For example, instead of just "contains sandalwood," use "features Sandalwood to soothe irritation and calm the senses." This reinforces both the natural purity and the high-performance efficacy of the products.

Social Perception

Consumers perceive Sodashi as a high-quality, luxurious, and effective brand that delivers tangible results. They appreciate its gentle, natural formulations and its commitment to clean ingredients. The pleasant natural aromas and luxurious feel are highlighted, turning the skincare routine into a relaxing, spa-like ritual.

Copy Examples

• •The secret to timeless radiance. Nurture your skin with the same loving intention we use to create every jar. Our Rejuvenating Face and Neck Moisturiser is a rich, botanical embrace, designed to deeply hydrate and restore your natural glow. Experience wholeness, purity, and radiance in every application.
• •Find your moment of tranquility. Life is demanding. Your skincare shouldn't be. Soothe, soften, and strengthen your skin with our Calm collection, a gentle blend of nature’s most nurturing ingredients. For skin that feels as peaceful as you do.
• •This is more than skincare. It's a ritual. Discover Sodashi, the holistic, high-performance skincare loved by the world's most exclusive spas. Hand-crafted in Australia with the purest vegan ingredients to nourish your skin and soul. Begin your journey to radiance.
• •Unveil your inner luminosity. Gently lift away the dull and embrace the bright. Our Enzyme Face Polish uses a triple-action blend of pomegranate enzymes and finely ground botanicals to reveal smoother, brighter, and breathtakingly radiant skin. Elevate your weekly routine from simple to sacred.
• •Awaken tired eyes with nature's touch. Transform the delicate skin around your eyes with this deeply nourishing treatment. Our unique formula with Gotu Kola and Cistus hydrosol strengthens tissue and visibly reduces fine lines, reawakening a bright, youthful gaze. It’s not just a mask; it’s a moment of pure restoration.