Brand Tone

Playful and Fun, Nostalgic, Approachable and Unpretentious, Enthusiastic and Bold, Community-Oriented

Brand Values

• •Nostalgia
• •Taste and Quality
• •Fun and Enjoyment
• •Innovation
• •American-Made

Best Practices

• •Embrace Nostalgia Authentically: Consistently reference classic soda fountain flavors and cherished memories to create a genuine and relatable connection. Use language that evokes those simpler, fun times.
• •Keep it Playful and Witty: Infuse humor, clever wordplay (like the brand's own "Be a Jerk responsibly"), and a lighthearted approach in all communications. Avoid overly formal or stiff language.
• •Highlight Smoothness and Ease of Enjoyment: Regularly reiterate the "no chaser needed" benefit and the smooth taste to emphasize the product's approachability and pleasant drinking experience.
• •Encourage Interaction and User-Generated Content: Actively invite followers to share their Sodajerkshot experiences, recipes, or memories. Foster a sense of community by featuring user content.
• •Maintain Visual Cohesion: Ensure all imagery and video content aligns with the fun, vibrant, and subtly retro/nostalgic aesthetic of the brand across all platforms. Utilize bright visuals and engaging scenes.

Social Perception

Customers generally perceive Sodajerkshot positively, frequently praising the authentic nostalgic flavors and the smoothness of the shots. The brand is seen as offering a versatile product, enjoyed both as a standalone shot and as a dynamic ingredient in cocktails. Its marketing and social media presence contribute to a perception of Sodajerkshot as a fun and playful brand that doesn't take itself too seriously. There's a growing brand recognition, fueled by effective influencer marketing and strategic partnerships.

Copy Examples

• •Headline: Taste That Throwback! Body: Remember those epic orange cream or root beer floats? We bottled that joy (and added a kick!). Sodajerkshot: Your favorite memories, now in a shot. No chaser, no fuss, just pure nostalgic fun. Pour. Shoot. Repeat. #Sodajerkshot #NostalgiaInAShot
• •Headline: Adulting Just Got Way More Fun. Body: Who said grown-up drinks have to be boring? Sodajerkshot brings the smooth, classic flavors of your childhood sodas to the party. Orange Cream or Root Beer – pick your pleasure. Life’s too short for bad shots. Be a Jerk (responsibly!). #Sodajerkshot #FunShots #AdultingCanBeFun
• •Headline: Smooth Shots. Zero Regrets (About the Taste, Anyway!). Body: Tired of wincing through your shots? Sodajerkshot is so smooth and flavorful, you'll actually *want* another. Orange Cream and Root Beer so good, they've won awards. Seriously. Chill it, shoot it, love it. #Sodajerkshot #SmoothOperator #AwardWinningTaste
• •Headline: Your Happy Hour Just Leveled Up! Body: Unlock a new level of delicious with Sodajerkshot. Whether it's a straight shot of creamy Root Beer or a dreamy Orange Cream mixed into your next creation, get ready for a blast from the past with a modern party vibe. What are you waiting for? #Sodajerkshot #HappyHourHero #PourShootRepeat
• •Headline: Warning: May Cause Spontaneous Joy & Good Times. Body: Sodajerkshot’s Orange Cream and Root Beer flavors are like a high-five for your taste buds. Perfect for sharing (or not, we don’t judge). Grab a bottle and let the good times roll. Remember to be a Jerk responsibly! #Sodajerkshot #GoodVibesOnly #TasteTheFun