Tono de Marca

Authentic, passionate, whimsical, friendly, and personal, with a reverence for nature and spirituality.

Valores de Marca

• •Artisanal Craftsmanship
• •Responsibly Sourced Materials
• •Authenticity and Uniqueness
• •Connection to Place and Nature
• •Passion and Love

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media captions, should tell a small story. Share the inspiration behind a design, the process of its creation, or the feeling you hope it evokes.
• •Use Evocative and Sensory Language: Instead of just describing a product, use words that appeal to the senses and emotions. Words like "mystic," "sacred," "wild," "harmony," and "heartfelt" align well with the brand's established tone.
• •Maintain a Personal and Passionate Voice: Write as if you are speaking directly to a friend who shares your love for art and nature. The "About Us" page is a great example of this, and this personal touch should be woven throughout all communications.
• •Highlight Core Values in Your Copy: Regularly mention that products are "handmade," "responsibly sourced," and "made with love." This reinforces the brand's identity and appeals to customers who share these values.
• •Stay Visually and Tonally Consistent: Ensure that the language used in your copy aligns with the visual aesthetic of your brand. The rustic, natural, and slightly whimsical feel of the products should be reflected in the words you choose.

Percepción Social

A high-quality, artisanal brand with a strong connection to its local roots, offering unique, handcrafted, and meaningful gifts. Perceived positively by conscious consumers due to American-made and responsibly sourced products.

Ejemplos de Copy

• •Whispers of the wild, captured in wood. Our new collection celebrates the creatures of the San Luis Valley, from the majestic wolf to the mystical raven. Each piece is a tribute to the untamed beauty that surrounds us. Bring a piece of the wild home. #SoCoGiftCo #NatureInspired #HandmadeGifts
• •Find harmony in design. Our Sacred Geometry collection is more than just beautiful—it’s a reminder of the intricate patterns that connect us all. Laser-cut with precision and intention, these pieces bring a sense of balance and peace to any space. #SacredGeometry #MindfulGifts #ArtisanMade
• •Deck the halls with meaning. Our holiday ornaments aren’t just decorations; they’re handcrafted keepsakes that tell a story. Made from responsibly sourced wood and designed with love, they’re the perfect way to create lasting memories this season. #HolidayHeirlooms #SoCoOrnaments #HandcraftedHolidays
• •From our corner of Colorado to your home. At SoCo Gift Co., we pour our hearts into creating unique, laser-cut gifts that celebrate the places and things we love. Every piece is a fusion of nature, art, and a little bit of magic. #HandmadeWithLove #GiftsThatTellAStory #MadeInColorado
• •Tired of the same old souvenirs? So are your customers. Offer them something authentic with SoCo Gift Co. Our American-made, artisan-crafted gifts are inspired by nature and designed to capture memories. Stand out from the crowd and give your customers a reason to remember their adventures. #UniqueGifts #Wholesale #ArtisanCrafted