Brand Tone

Conscious & Ethical, Appreciative & Respectful, Community-Oriented & Engaging, Empowering & Expressive, Thoughtful & Purpose-driven

Brand Values

• •Ethical Production
• •Sustainability
• •Craftsmanship & Heritage
• •Transparency & Storytelling
• •Accessibility to Conscious Fashion
• •Community Building
• •Self-Expression & Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., conscious, appreciative, empowering, informative, respectful) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Storytelling: Continuously weave in the narratives of the designers, artisans, and the ethical production processes behind the clothes. This reinforces the values of craftsmanship and transparency.
• •Use Value-Driven Language: Incorporate words and phrases that reflect your core values, such as 'conscious,' 'ethical,' 'sustainable,' 'handcrafted,' 'empower,' 'community,' 'fair,' and 'heritage.'
• •Maintain an Educated and Passionate Voice: Convey a deep understanding of and passion for ethical fashion and the importance of craftsmanship. Avoid overly casual or flippant language that might undermine the seriousness of the brand's mission.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email marketing, or (future) social media, the tone should remain consistent, reinforcing the brand's identity and values at every touchpoint.

Social Perception

Limited but positive, with a growing consumer interest in ethical and sustainable fashion.

Copy Examples

• •Homepage Banner: Wear Your Values. Discover unique pieces from emerging designers committed to a fairer, more beautiful fashion future. Explore the stories behind the seams.
• •Product Description Snippet (for an artisan-made garment): Handcrafted with intention, this [Product Name] is more than just clothing – it's a testament to [Artisan's/Region's] heritage and a step towards a more conscious closet. Feel the difference of ethical craftsmanship.
• •About Us Page Excerpt: At Society of Cloth, we believe fashion can be a force for good. We're a community dedicated to supporting visionary designers who prioritize people and planet. Join us in celebrating clothes that tell a story of respect, artistry, and a commitment to change.
• •Social Media Post (if accounts become active): What does your outfit say about you today? We champion fashion that speaks volumes about a world we believe in – one where style, ethics, and artistry beautifully intertwine. #SocietyOfCloth #EthicalFashion #WearTheChange #ArtisanMade
• •Email Newsletter Subject Line: Meet the Maker: [Designer Name]'s Journey to Conscious Creation + New Arrivals.