Brand Tone

The brand's tone is overwhelmingly professional, educational, and aspirational. It is formal and targeted at a knowledgeable audience, focusing on providing practical tools and frameworks, while using inspiring language to promote collaboration and systemic change.

Brand Values

• •Accountability and Impact
• •Collaboration
• •Education and Capability Building
• •Inclusivity and Biculturalism
• •Systems Change

Best Practices

• •Use Authoritative and Empowering Language: Frame SVA as the expert guide. Use verbs like "elevate," "enhance," "equip," and "unlock" when describing the benefits of training and membership. This reinforces your position as a credible authority that empowers others.
• •Always Weave in the "Why": Connect every service back to the larger mission. Don't just sell SROI training; sell "a new way to account for value" or the ability to "tell your story of change." This aspirational framing keeps the brand's core purpose at the forefront.
• •Speak Directly to Your Professional Audience: Avoid generic marketing language. Use industry-specific terms (SROI, impact management, stakeholder engagement) that resonate with your target audience of professionals in non-profit, government, and consulting roles.
• •Integrate Biculturalism Authentically: Continue to use te reo Māori terms like "Aotearoa," "motu," "whānau," and "mahi" where appropriate. This is not just a token gesture; it reflects a core value and your unique position in developing a social value model for New Zealand.
• •Emphasize Connection and Community: The concept of being a "network" or "vibrant community" is a key selling point. Use words like "unite," "connect," "collaborate," and "together" to reinforce that members are not just buying a service but joining a collective movement of changemakers.

Social Perception

Social Value Aotearoa is perceived as a credible, specialized, and influential authority in social impact measurement in New Zealand. It is seen as authoritative (official standard-bearer for SROI), influential (contributing to government shifts), niche and professional (focused on specialized sectors), and purpose-driven (mission-oriented for positive change).

Copy Examples

• •Website Headline (Homepage): Headline: Don't Just State Your Impact. Prove It. Sub-headline: We provide the framework, training, and network for New Zealand organisations to measure what truly matters. Join Social Value Aotearoa and lead the change in accounting for value.
• •LinkedIn Post (Promoting a Training Workshop): Text: Ready to move beyond outputs and measure true outcomes? Our accredited Social Return on Investment (SROI) Practitioner Training is designed for leaders in the for-purpose, government, and corporate sectors. In two days, you'll gain the skills to quantify your social impact and make data-backed strategic decisions. Limited spots available for our Auckland course in September. Register now and start telling your story of change. #SocialValue #SROI #ImpactMeasurement #Aotearoa
• •Email Subject Line (Membership Drive): Subject: Are you part of the conversation on social value? Body Snippet: As a leader in your field, your voice is crucial. Join a national network of practitioners, policymakers, and funders dedicated to changing the way we account for impact in Aotearoa...
• •Conference Call-to-Action: Text: The future is collaborative. At the 'Investing in Impact' conference, you won't just hear from thought leaders—you'll connect with them. Exchange fresh ideas, gather practical tools, and join peers from across sectors to shape the future of social investment and sustainability in Aotearoa. This is more than an event; it's a movement. Register your place today.
• •Blurb for a Downloadable Guide: Title: The Aotearoa Impact Primer: An Introduction to SROI Description: Wondering how to begin measuring your social impact? This guide demystifies the Social Return on Investment (SROI) framework. Learn the core principles, understand the key steps in the process, and see how leading New Zealand organisations are using it to transform their work and unlock new potential. Download your free copy.