Brand Tone

friendly, expert, and trustworthy

Brand Values

• •Customer-Centricity
• •Quality and Safety
• •Expertise and Experience
• •Community Building
• •Health-consciousness
• •Environmental Responsibility

Best Practices

• •Maintain a Personal Touch: Continue to use a friendly and approachable tone. Address customers directly and consider including a personal sign-off from Roy in communications.
• •Highlight Expertise: Consistently reference the brand's long-standing experience and knowledge in the vaping industry to build trust and authority.
• •Emphasize Quality and Safety: Always mention the UK-made, pharmaceutical-grade quality of the products, as this is a key differentiator and a significant factor for customers.
• •Foster Community: Use inclusive language like "Socialites family" or "our community" to make customers feel like they are part of something bigger.
• •Be Transparent and Informative: Continue to educate customers about products and the vaping industry through blog posts and detailed product descriptions. This reinforces the brand's position as a trusted expert.

Social Perception

Customers frequently praise the brand for its exceptional customer service, fast and efficient delivery, and high-quality products. The owner, Roy, is often mentioned by name in reviews, with customers appreciating his helpfulness and friendly demeanor. The brand is seen as a reliable and trustworthy source for vaping supplies, with many customers being long-term, loyal patrons.

Copy Examples

• •Experience the Socialites difference. With over a decade of expertise, we're dedicated to bringing you the UK's finest vaping products with a personal touch. Your perfect vape is just a click away.
• •New flavor alert! ✨ Get ready to tantalize your taste buds with our latest creation. As always, it's made with the highest quality UK ingredients, because you deserve the best. #vapeuk #eliquid #newflavor
• •Thinking of making the switch? Let us help you on your journey. At Socialites Vaping, we offer expert advice and a wide range of starter kits to get you going. Join our community and discover a smoke-free future. #vapingjourney #smokefree
• •Our Classic Tobacco e-liquid is a timeless favorite for a reason. Crafted with care in our UK lab, it delivers a smooth, authentic taste that's both satisfying and familiar. Made with pharmaceutical-grade ingredients, because we believe in quality you can trust.
• •A note from Roy: Hello, Socialites family! I wanted to personally thank you for your continued support. We're passionate about what we do, and it's all thanks to you. This week, we're excited to share some new arrivals and a special offer just for our subscribers.