Brand Tone

friendly, witty, aspirational, conversational, youthful, lighthearted, humorous, relatable

Brand Values

• •Quality & Taste
• •Social Connection
• •Authenticity
• •Fun & Playfulness

Best Practices

• •Embrace "Witty Banter": Always aim for a friendly and clever tone. Use puns and lighthearted humor, like the "Pear it with your best dad jokes" line, to make the brand memorable and approachable.
• •Focus on "The Social": Center the narrative around friendship, connection, and shared experiences. Use phrases like "for sharing with mates" and "goes well with banter" to reinforce the brand's core value.
• •Use a Conversational Style: Write as if you're talking to a friend. Use simple, direct language. Ask questions in social media captions to encourage interaction and make the audience feel like part of the community.
• •Highlight Quality without Being Pretentious: Talk confidently about your "premium vodka" and unique "apple base," but keep the language grounded and accessible. The goal is to sound proud of the quality, not exclusive.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the fun, witty, and clean tone of the copy is reflected in the visuals. Use bright, high-quality images of people genuinely enjoying themselves and the product, which complements the brand's aspirational yet friendly voice.

Social Perception

Perceived as a high-quality, tasteful, premium yet approachable alternative, excellent for social gatherings, with a supportive sentiment due to its authentic founder story.

Copy Examples

• •That weekend feeling has a new flavor. Grab your mates, grab a Social, and make some memories. Our Raspberry & Apple seltzer is 100% perfect for sharing (but we won't judge if you keep it to yourself). #HaveASocial #HardSeltzer #WeekendVibes
• •Tired of seltzers that taste like static? We were too. That's why two lads created Social: a premium vodka seltzer with a splash of apple for a seriously good taste. It's time to get social. Really social. #DrinkWithMates #SocialSeltzer
• •DRINKS FIT FOR ANY OCCASION. From backyard BBQs to your best mate's wedding. We bring the premium vodka and the superior taste, you bring the banter. #HaveASocial
• •The ultimate question: a crisp Pear or a bold Raspberry? Vote for your go-to flavour! #HardSeltzer #SocialDebate
• •Meet our Pear Hard Seltzer. We took premium vodka, a splash of crisp pear, and our signature smooth apple base to create a drink that's almost too good to be true. Pairs well with good friends and your best dad jokes. #SocialHardSeltzer