Brand Tone

Elegant & Sophisticated, Knowledgeable & Passionate, Nostalgic & Romantic, Approachable & Friendly, Slightly Playful (especially on TikTok)

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Sustainability & Conscious Consumption
• •Timelessness
• •Storytelling & Heritage

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, knowledgeable, nostalgic, friendly), key vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Embrace Storytelling: Vintage items have inherent stories. Weave these narratives into product descriptions, social media posts, and blog content. Focus on the era, the craftsmanship, or the imagined life of the piece.
• •Use Evocative Language: Employ descriptive adjectives and sensory details that appeal to the desire for elegance, quality, and uniqueness (e.g., "lustrous silk," "intricate beadwork," "whispers of a bygone era").
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic of the photography and branding. If the visuals are elegant and sophisticated, the copy should reflect that.
• •Engage Authentically: When responding to comments or messages, maintain the established brand voice. Be helpful, polite, and knowledgeable, reinforcing the "social graces" aspect of the brand name. Personalize responses where possible to build rapport.

Social Perception

Customers and followers seem to perceive Social Graces Vintage as a trusted source for high-quality, curated vintage items. The brand is seen as having a distinct, elegant aesthetic. There's an appreciation for the passion and knowledge demonstrated by the brand. Followers engage positively with the visual content and storytelling aspects. The brand is perceived as a niche provider for those specifically seeking unique vintage pieces rather than mass-market appeal.

Copy Examples

• •Instagram Post (showcasing a vintage dress): "Draped in history, designed for today. This 1950s silk charmeuse gown whispers tales of elegant evenings and timeless style. Imagine the stories it could tell... and the new ones you'll create. ✨ Discover its journey on our website."
• •Email Newsletter Subject Line: "Unlock the Vault: Freshly Sourced Vintage Treasures Await You" Email Body Snippet: "Dear [Customer Name], This week, we've unearthed a captivating collection of vintage gems, each with a unique charm and a story to share. From hand-embroidered blouses to statement art deco brooches, find pieces that speak to your soul and elevate your style with enduring grace."
• •TikTok Video Caption (quick showcase of a quirky vintage handbag): "This little bag from the 60s? Pure personality! 👜 Who needs ordinary when you can carry a piece of history? #VintageFinds #UniqueStyle #SocialGracesVintage"
• •Product Description (for a vintage teacup set): "Sip in style with this exquisite bone china teacup and saucer set, dating back to the elegant 1940s. Delicate hand-painted florals and gilded edges evoke an era of leisurely afternoons and refined conversation. A perfect heirloom piece to cherish or gift."
• •Facebook Ad Copy: "Tired of fleeting trends? Embrace the enduring allure of vintage. At Social Graces Vintage, we curate exceptional clothing and décor that tell a story. Shop sustainably, express your individuality. Explore our latest arrivals today."