Brand Tone

friendly, passionate, and authentically Italian-Canadian

Brand Values

• •Authenticity
• •Community
• •Quality
• •Passion
• •Hospitality

Best Practices

• •Embrace "Italian-isms": Continue to sprinkle Italian words and phrases (like "Forza," "Saluti," "Nonna") throughout your copy. This reinforces your brand's authentic Italian identity.
• •Speak with Passion: Let your love for food and soccer shine through in your writing. Use enthusiastic and expressive language to convey your passion.
• •Keep it Conversational: Write as if you're talking to a friend. Use a friendly, approachable tone and don't be afraid to use humor.
• •Focus on Community: Frame your messaging around the idea of togetherness and shared experiences. Highlight SOCCAVO as a gathering place for friends, family, and neighbors.
• •Let Your Customers Be Your Storytellers: Regularly feature user-generated content (with permission) and highlight positive customer reviews. This not only provides social proof but also reinforces your brand's community-focused values.

Social Perception

a vibrant and authentic addition to the Commercial Drive food scene. It is seen as a reliable spot for high-quality, casual Italian food and an excellent coffee shop. The soccer theme is well-received, adding a unique and fun element to the brand's identity. Customers appreciate the friendly and unpretentious atmosphere, making it a popular choice for a wide range of occasions. The association with the owners' other successful restaurants gives the brand a strong foundation of trust and high expectations, which, according to reviews, they consistently meet.

Copy Examples

• •Meet The Cheech! Packed with mortadella, ham, salami, and fresh mozzarella, this saltimbocca is a flavour hat-trick. Your lunch game will never be the same. #SOCCAVOyvr #ItalianSandwich #CommercialDrive
• •The beautiful game deserves beautiful food. Catch all the Serie A action with us, live and loud. A perfect espresso in one hand, a slice of pizza in the other. Forza! #SOCCAVO #ItalianSportsCafe #ForzaAzzurri
• •Nonna-approved and kid-devoured. Our Grandma-style pizza squares are perfect for a family feast. Crispy, cheesy, and made with love. Bring the whole squad down to The Drive! #FamilyDinner #VancouverEats #LittleItaly
• •Morning dilemma: A classic cappuccino or a rich macchiato? Cast your vote and then come get the real thing! ☕️ #CoffeeTime #EspressoYourself #YVRcoffee
• •Your workday is over, and Aperitivo is calling! From 3-5 pm, join us for special prices on drinks, pizza slices, and snacks. Unwind the Italian way at SOCCAVO. Saluti! #Aperitivo #HappyHour #VancouverDeals