Brand Tone

aspirational yet accessible

Brand Values

• •Customization and Personal Expression
• •Affordable Luxury
• •Practicality and Durability
• •Modern Materials

Best Practices

• •Lead with "You, the Designer": Always frame the copy around the customer's creativity and power of choice. Use words like "your," "create," "design," and "customize" to reinforce that they are in control of the final product.
• •Balance Aspiration with Practicality: While painting a picture of a high-fashion lifestyle, always ground the copy in the bag's practical benefits aspirationalit's lightweight, durable, easy to clean, and versatile. The message should be "Look like a million bucks, with a bag that fits your real life."
• •Use Evocative and Sensory Language: Describe the experience of owning the bag. Use descriptive words for the materials (e.g., "soft suede handles," "sleek rubber body") and tell a story in the copy, as seen in the website's description of a disastrous handle break on an inferior bag.
• •Maintain a Confident and Empowering Voice: The brand is a confident innovator. The copy should reflect this by being bold and declarative. Avoid hesitant or passive language. Statements like "Fashion is equal to Art" and "tedious is not acceptable" establish a strong, expert voice.
• •Focus on Versatility in Every Message: A key selling point is the bag's ability to adapt to any occasion. Consistently highlight this in product descriptions, social media posts, and ads. Showcase different combinations for various events (work, party, beach, errands) to visually and textually reinforce its value.

Social Perception

The brand's online visibility is moderate, and its perception is largely shaped by its own marketing materials due to a lack of significant independent reviews or press. It is perceived as a niche e-commerce store specializing in a novel, customizable handbag concept. The product—a modular rubber tote—is distinctive and memorable. While there are no widespread negative reviews, the absence of a strong user-generated content culture or significant social media buzz means its reputation is neutral and still developing. The listings in Indian business directories under the same name create some brand confusion, but the primary e-commerce site is clearly defined.

Copy Examples

• •Your summer style just got a major upgrade. Introducing 'Sunshine'—the color you've been waiting for. Mix it, match it, and make it uniquely yours. How will you design your Sobo? #SoboFashion #DesignYourStyle #CustomBag #SummerVibes
• •Your Style, Your Rules, Your Price. For a limited time, get 25% off all handbag bodies and design the bag of your dreams.
• •Still thinking about that bag? Let's make it yours. Your perfect look is just a few clicks away. Come back and play designer—we saved your favorites!
• •The only handbag that changes as much as you do. Tired of buying a new bag for every season? The Sobo Bag is the last bag you’ll ever need. Choose your body, swap your handles, and add a trim. Endless style is that simple. Shop now and discover your inner designer!
• •From boardroom chic to beachside casual, one bag does it all. Our customizable rubber totes are durable enough for your daily commute and stylish enough for your weekend escape. Pin your favorite combo! #WorkWear #WeekendStyle #CustomHandbag #SoboFashion