Brand Tone

personal, passionate, inspiring, welcoming, warm, authentic, heartfelt, like advice from a trusted friend

Brand Values

• •Authenticity & Passion
• •Quality & Uniqueness
• •Customer-Centricity & Personal Touch
• •Inspiration & Community

Best Practices

• •Write from the Founder's "I": Always maintain a personal, first-person narrative. Use "I" and "my" when talking about product selection and passion ("I found this piece...", "My favorite way to style this..."). This reinforces the brand's authenticity.
• •Focus on Feeling, Not Just Function: Describe how a product makes a home *feel*. Use evocative words like "warmth," "soul," "history," "calm," and "cozy" instead of just listing dimensions and materials.
• •Tell the Story: If an item is unique, handmade, or from a special place, share that story. "This pottery comes from a small artisan in..." or "The wood for this tray was reclaimed from..." adds immense value beyond the physical object.
• •Engage with Questions: In social media copy, foster community by asking questions. This invites conversation and makes followers feel like part of the brand's journey (e.g., "How would you style this in your home?," "What does a 'cozy home' mean to you?").
• •Embody "Sober & Stoer" in Language: Use simple, strong, and honest language. Avoid overly flowery or complex jargon. The copy should be as grounded, authentic, and timeless as the products themselves.

Social Perception

highly trustworthy and authentic webshop, go-to source for a niche but popular interior style, respected for excellent customer service and curated quality, owner's personal involvement fosters customer value, credible player in 'sober, landelijk wonen' community

Copy Examples

• •More than just a bowl, this is a piece of history for your home. Crafted from reclaimed wood, every groove and imperfection tells its story. Perfect for holding your favorite seasonal treasures or standing beautifully on its own. Let its sturdy, sober character bring a timeless warmth to your space. This isn't just decor; it's a feeling.
• •That Sunday feeling... a warm cup of tea, a soft plaid, and a home that feels completely *you*. We believe creating a sanctuary isn't about filling it with things, but with items that have soul. What little corner of your home brings you the most peace? ✨ #soberstoerenmij #landelijkwonen #cozyhome #interiorinspiration #slowliving
• •It started with a passion. A love for weathered wood, natural textures, and the quiet beauty of a sober, sturdy home. Sober Stoer & Mij isn't just a shop; it's my personal collection of finds that I hope will help you create a home that feels like a warm embrace. Every item is chosen with care, hoping it will find the perfect place in your story.
• •New & Found: Bring the Soul of Autumn Indoors
• •Tired of trends? Create a home that's timeless. ✨ At Sober Stoer & Mij, we curate unique, high-quality decor with a sober and sturdy character. From handcrafted pots to lived-in wooden pieces, find the soul of your home with us. Enjoy our personal service and fast shipping. Shop the collection now!