Brand Tone

sophisticated, exclusive, and passionate

Brand Values

• •Exclusivity and Rarity
• •Design and Craftsmanship
• •Personalized Service
• •Curation and Expertise
• •Passion for Aesthetics

Best Practices

• •Use Evocative and Sensory Language: Instead of just listing features, describe the feeling, history, and craftsmanship of each piece. Use words like "iconic," "legendary," "hand-selected," and "timeless."
• •Maintain an Expert Voice: Position the brand as a knowledgeable curator. Share stories about the designers, the history of the items, and what makes them special. This builds trust and authority.
• •Emphasize Exclusivity: Use phrases like "a rare find," "limited collection," or "one of a kind" to highlight the uniqueness of the inventory and create a sense of urgency and desirability.
• •Keep Visuals and Text Aligned: Ensure the high-quality, elegant photography on Instagram and the website is matched by equally sophisticated and polished copy. The aesthetic must be seamless.
• •Foster a Personal Connection: Even with a sophisticated tone, maintain a welcoming and personal approach in client communications, particularly for consulting and sourcing services, as suggested by the website's contact page. This balances exclusivity with approachability.

Social Perception

Given its niche market of high-end designer furniture and luxury vintage watches, Sobé Mäsa Studio is perceived as a premium, aspirational brand. Customers are likely design enthusiasts, collectors, and individuals with a high disposable income and a sophisticated taste. The brand's online presence is curated to appeal to this demographic, fostering an image of elegance and cultural capital. The offering of vintage IKEA pieces from the 70s also suggests an appeal to a design-savvy audience that appreciates the history and evolution of design at different price points. The brand is seen not just as a retailer, but as a design authority and a source for unique, statement pieces that elevate an interior space.

Copy Examples

• •History is not always silent. Sometimes, it ticks. The Bulova Accutron is more than a watch; it is a piece of time itself, a testament to an era of audacious innovation. Wear a legend. Discover our hand-selected vintage collection.
• •Some objects are not made, they are designed to be lived in. The Eames DSR Chair is a dialogue between form and function, a masterpiece of fiberglass and steel. Invite an icon into your home. The ultimate expression of modernism awaits.
• •The piece you dream of exists. Let us find it for you. Our passion is the search; your reward is the discovery. Stop scrolling, start living with the design you desire. Contact our consultants today.
• •Just unveiled in our Gallery: The pure Murano magic of Carlo Nason's 'Flower' lamp. A sculpture of light and glass, ready to transform a room into a reverie. A rare find for the discerning collector. Link in bio to illuminate your space.
• •At Sobé Mäsa Studio, we believe a home should be a gallery of your life. We travel, we search, and we curate the rare and the beautiful—from mid-century icons to horological treasures—so you can tell your story, one exquisite object at a time.