Brand Tone

Professional and Authoritative, Scientific and Efficacious, Educational, Reassuring and Trustworthy, Luxurious and High-Performance

Brand Values

• •Efficacy and Results-Driven
• •Scientific Innovation
• •Expertise and Authority
• •Transparency (regarding ingredients)
• •Clean and Conscious
• •Skin Health and Well-being
• •Personalized Care (ethos)

Best Practices

• •Lead with Science and Expertise: Always ground claims in scientific backing and Dr. Sobel's dermatological authority. Use terms like 'clinically proven,' 'dermatologist-developed,' 'patented technology.'
• •Emphasize Potency with Purpose: Highlight the high concentration of active ingredients but always pair it with the benefit and, where applicable, the technology that ensures efficacy without undue irritation (e.g., 'time-released,' 'advanced delivery system').
• •Educate, Don't Just Sell: Explain the 'why' behind ingredients and formulations. Help consumers understand how the products work to improve their skin health.
• •Maintain a Confident and Reassuring Voice: The tone should be confident in the product's efficacy but also reassuring to those concerned about potent ingredients. Avoid overly aggressive or fear-based marketing.
• •Infuse a Touch of Aspirational Luxury: While clinical, the connection to a high-end NYC dermatology practice allows for an element of sophisticated, aspirational appeal. Use refined language and focus on the transformative results that lead to confident, healthy skin.

Social Perception

High-Efficacy, Dermatologist-Backed; Premium and Investment-Worthy; Trustworthy for Anti-Aging; Potentially Strong for Sensitive Skin (with caution); Clean and Reliable

Copy Examples

• •Headline: Dermatologist Power, Bottled. Experience Clinically Proven Skin Transformation with Sobel Skin Rx.
• •Product Description Snippet (for Retinol): Our 4.5% Retinol Night Treatment, powered by a patented time-release delivery system, works to visibly reduce lines and refine texture without the irritation often associated with high-strength retinoids. Trust Dr. Sobel’s expertise for your most youthful-acting skin.
• •Social Media Post: Did you know Niacinamide is a powerhouse for minimizing pores and strengthening your skin’s barrier? Dr. Sobel explains why our 15% Niacinamide Gel Serum is a game-changer for a smoother, more resilient complexion. #SobelSkinRX #DermatologistDeveloped #SkincareScience #HealthySkin
• •Email Subject Line: Unlock Your Skin's Potential: Results You Can See, From an Expert You Can Trust.
• •Brand Story Snippet: Born from Dr. Howard Sobel's decades of clinical expertise on Park Avenue, Sobel Skin Rx delivers the pinnacle of clean, clinical skincare. We harness potent, proven actives at their optimal concentrations, because we believe in real results, without compromise.